Author: billboardinsider

Broadsign Rolls Out New Digital Marketing Platform for Retailers

MONTREAL, SEPTEMBER 21, 2021 — Broadsign, developer of the leading out-of-home (OOH) marketing platform, today announced a joint effort with visual solutions company Gable; managed network services, cybersecurity, and digital signage solutions provider SageNet; and digital signage hardware developer Seneca (an Arrow Electronics company) to provide an end-to-end in-store digital […]

Company of the Day: Blue Outdoor

Company: Blue Outdoor Headquarters: 419 Park Ave. So., Suite 605,  New York, NY 10016 Markets:  Nationwide. Phone: 212.759.0200 Email: sales@blueoutdoor.com Blue Outdoor operates an indoor and outdoor out of home plant primarily in shopping malls and lifestyle centers.  the firm has 41,732 ad faces in 231 retail locations in 40 states.  The company was […]

Fulcrum Capital Invests in Creative Outdoor Advertising

Canadian’s love out of home.  Yesterday British Columbia Investment Management Corp partnered with Searchlight Capital to invest in Adams Outdoor.  Earlier this month the Canadian Equity Fund Fulcrum Capital Partners invested in street furniture company Creative Outdoor Advertising. Fulcrum Capital Partners Principal James Morrison tells Billboard Insider: “We were impressed […]

Where Is Signbird This Month?

This month, SignBird has been in Tennessee! Our friends at Allison Outdoor Advertising hired SignBird to visit their Johnson City, TN market. We visited 16 digital units in the market taking to time to highlight key selling points with cameras in hand and aerial drones in the sky. Within 30 […]

Billboard Insider Co-Publisher Dave Westburg at IBOUSA Conference

Billboard Insider Co-publisher Dave Westburg will attend the IBOUSA conference Wednesday-Friday this week and moderate a panel on Out of Home Mergers and Acquisitions on Thursday from 11:05 to 11:45 AM. Please introduce yourself to Dave at the show and let him know if you have news or if you’d […]

Hivestack and Clear Channel Outdoor Form Programmatic Partnership

New York, New York, Montreal, Canada – September 20, 2021 –  Hivestack, the leading global programmatic digital out of home (DOOH) ad tech company today announced a partnership with Clear Channel Outdoor Americas (CCOA), the U.S. based business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO): one of the world’s […]

Strategies for Assigning Accounts

By Kevin Gephart Assuming you have diversity of personality-types within your sales department, make a formal determination of which rep fits into which of the four basic personality types: drivers, expressives, amiables, or analyticals.  (If you’d like more info on these personality types, send me an email). Understand which category […]

Rate This Ad with Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: The Westfield Network

Company:  The Westfield Network Markets:  Nationwide Address: 2049 Century Park E, Fl 41, Los Angeles, CA 90067 Email:  usbvcenterleads@urw.com The Westfield Media and Experiential  team manages out of home at Westfield’s US retail, shopping and office properties.  Billboard Insider talked with Loren Miller, SVP US Media and Strategic Partnerships, Unibail-Rodamco-Westfield to learn more. […]

Bidwell named Allvision EVP Sales and Marketing

Toronto, ON, September 15, 2021 – Allvision, Canada’s premiere pure-play digital out-of-home media company, is pleased to announce the appointment of Jennifer Bidwell as Executive Vice-President, Sales, and Marketing. Jennifer will assume leadership of the Sales division for Canada, reporting directly to the CEO, Greg Smith. A seasoned media veteran, […]