Company: Great Outdoors Advertising
Market: Maryland
Headquarters: 12736 Knoll Rd, Mount Airy, Maryland 21771-6002
Phone: 301-831-3473
Email: bryan@greatoutdoorsadvertising.com
Great Outdoors Advertising operates an out of home advertising plant with 14 billboard faces around Hagerstown, Maryland. Insider talked with owner Bryan Mack.
Bryan, how did you enter the business?
I lost a bet. Seriously, I sort of got into the business because I heard of this high school football star named Dennis Weller, from my high school who was making six figures, and this was back in the 80’s. I’m not saying he didn’t try hard in class, or that he couldn’t bench press 400 pounds, but he was a C student, and so was I (actually C-) When I heard he was making over $ 100,000 per year, I decided to put in an application down at Rollins Outdoor Advertising in Washington DC, and Dennis was promoted to Sales Manager and became my boss.
Whose digital signs do you use and what have you learned?
Yes, we built the first digital in the market about 3 years ago, and another about a year ago. We use Daktronics, and this came after an exhaustive research process. The dynamic of the decision-making process of people like Outfront, Clear Channel, and Lamar probably differ from smaller operators like Great Outdoors, but for us the choice became very clear, and we have never regretted it. Has there ever been a problem?…yes there has. When there is a problem is when you really find out that you made the right decision. You can have a problem on Sunday afternoon, and when they get word that you need assistance (which sometimes is before you even know about it) they get to the site faster than ants to a picnic, and like ants, they are all over it. This results in extraordinarily quick resolutions in the rare instances when problems occur.
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