NEW YORK, NY – September 15, 2021 – OUTFRONT Media Inc. (NYSE:OUT) celebrates National Hispanic Heritage Month by launching its OOH campaign centered on the “Spirit of Orgullo” – taking pride in one’s heritage. Spotlighting 30 of today’s Hispanic and Latinx leaders in various industries, the campaign is currently running […]
Company: Blackbird Media Markets: Georgia, Tennessee Address: 1701 West End Ave, Suite 400, Nashville, FL. 37203 Phone: 615-873-1606 Blackbird Media operates two iconic out of home properties: The Nashville Sign – a 38′ by 36′ digital spectacular in downtown Nashville. The Atlanta Sign – a 30′ by 100′ digital billboard […]
Clear Channel Outdoor has petitioned the US Supreme Court to hear its challenge of Baltimore’s targeted tax on billboards, which was enacted in 2013. Courts in Maryland ruled in favor of the City; Clear Channel wants the US Supreme Court to take the case (Clear Channel Outdoor v. Henry J. […]
By James Munnerlyn, President and Co-Founder of Blip Billboards Facebook and Instagram ads — along with other forms of digital advertising — are now becoming less effective at targeting and more expensive because of Apple’s latest iOS update and privacy policy. This shift is forcing small and medium businesses (“SMBs”) to […]
Today out of home leasing and siting expert Andy Goodman of Age Advertising talks about how to approach a landowner when you want to discuss an out of home lease. What’s in a good approach letter? I introduce myself and let them know that I’m a consultant, and that I’ve […]
New York, NY– August 31, 2021 – Branded Cities, North America’s premier Out-of-Home and iconic media company, has been awarded by Lightstone the exclusive rights to market and sell premium digital and spectacular advertising and integrated marketing campaigns at the new Moxy and AC Hotels in Downtown Los Angeles. The […]
Company: Birdhouse Outdoor Advertising. Markets: Pennsylvania. Address: 1815 Sanderson Ave, Scranton, PA 18509 Phone: 570-499-2868 Email: hello@birdhouseoutdoor.com Birdhouse Outdoor operates a billboard plant in Scranton, Pennsylvania. Ryan Adcroft is one of the firm’s managing partners. Here are some excerpts from last year’s interview. Ryan, how did you get into the […]
A reader writes: “We are having issues with our cameras on our digitals getting dirty, do other companies have this issue? Do they regularly clean them? I thought you would be the guy to ask or it might make for a good article on the site.” Billboard Insider talked with […]
By Kevin Gephart (I hope any sales rep readers will forgive me if I put on my management hat. I spent over a third of my career in management.) Any compensation plan that disadvantages either party will eventually disadvantage both parties. I’ve resigned from a number of rep positions because […]
Randy Burkett has 42 years experience in the out of home business. Last week he talked about using Blip to increase revenue. Today he talks about the importance of scrutinizing what copy goes on your signs. An Out of Home mistake and what I learned. Running the wrong copy on […]
