Author: billboardinsider

Tennessee files Thomas v Bright Petition with Supreme Court

By Kerry Yoakum, VP of Government Affairs, OAAA Last week the State of Tennessee’s Solicitor General filed a Petition to the Supreme Court to take the case that challenges the constitutionality of Tennessee’s Billboard Control Act (Thomas v. Bright). The pace of Supreme Court action is likely to be impacted […]

Redeker’s 6 tips for Participating in Public Hearings

Greg Redeker is a Real Estate Manager for Stott Outdoor Advertising.  Greg spent 20 years working for local government, most of that time as an urban planner.  He also served as a zoning administrator and was lead author for a comprehensive sign ordinance update.  Greg has written previous posts about […]

Shoutouts to Ocean Outdoor, Intersection and Logan Outdoor

  Ocean Outdoor is setting aside £10 million in advertising in 12 cities on its screens to support retailers and small and minority enterprises which are severely impacted by coronavirus.  Here’s the press release. Intersection has been running public service ads in Los Angeles New York… And Philadelphia… West Virginia’s […]

Nationwide Traffic is 60% of Normal

The headline from this April 4 Washington Post article reprinted by the Seattle Times says it all.  Traffic is down but lots of people are still driving. There’s no shortage of data on driving patterns.  Last week Adquick published an analysis of the coronavirus impact on travel based on a […]

Billups: Hyperlocal Traffic is the New Normal

  NEW YORK, NY – April 3, 2020) – Billups, the largest independent, privately-held advertising technology company in the U.S. specializing in out-of-home (OOH), has released findings from a recent study of visitation data from more than 5 million U.S. businesses from January 01, 2020 through March 15th, 2020. The analysis monitored consumer movements to […]

Rate This Board By Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: Franklin Outdoor

Company: Franklin Outdoor Advertising Headquarters: 20092 Edison Circle East • Clearwater, MN 55320 Markets: Minnesota, Wisconsin Phone: 320.558.3000 Email: mail@franklinoutdoor.com Franklin Outdoor is a family-owned business started in 1978 by Jim Franklin and now owned by his son Keith Franklin. The third generation, Dan Franklin, is active in the business today. The company operates a plant […]

Lamar Responds to Coronavirus

Baton Rouge, LA – April 2, 2020 – Lamar Advertising Company (“Lamar”) (Nasdaq: LAMR), a leading operator of outdoor advertising and logo sign displays, today announced that it has withdrawn its full-year financial guidance for 2020 in light of the significant macroeconomic uncertainty resulting from the coronavirus pandemic. “We began […]

What the Academics Say About Advertising in A Recession

Research on Advertising in A Recession is the title of an article by Gerard Tellis and Kethan Tellis which was published in Journal of Advertising Research in 2009 in the middle of the last recession.  You can download a copy of the paper for $20 from the Journal of Advertising […]

PJ Pedroni says Smartlink has been practicing social distancing for years.

By PJ Pedroni, VP of OOH Solutions, Smartlink. Writing this hunkered down with my new (temporary) officemates from the SmartCave, the west coast annex of our Huntsville operation, prepared to outwit and outlast the COVID 19 pandemic.  Like everyone else, I have been looking for ways to find a sense […]