By Jamie Thrasher, Lucit Century 21 Action Realtors in North Dakota and Coldwell Banker Alfred Saliba Realty’s agents in Alabama have become the first brokerages in the country to use digital billboards to publish active MLS listings in real time using the Lucit application. It’s been fantastic working with these […]
NEW YORK CITY – August 24, 2021 – Place Exchange, the leading supply-side platform (SSP) for programmatic out of home (OOH) media, announced it was granted a key “systems, methods and programmed products for tracking delivery and performance of static advertisements in public or semi-public locations within a digital advertising […]
Company: Becker Boards Market: Arizona, Florida, California. Headquarters: 4350 E Camelback Rd, Suite B-195, Phoenix, AZ 85018 Phone: 480-370-7740 Becker Boards is the largest privately held billboard company in Phoenix. It was founded by Mark Becker, a former real estate lawyer and developer and entrepreneur Joseph White. The company has over 400 faces in Arizona, California, […]
Lots of parties have filed briefs in the Supreme Court’s review of the Austin v Reagan case. Austin wants the Supreme Court to throw out an Appeals Court ruling invalidating Austin’s sign code because it had one set of rules for on-premise digital signs and another set for off premise […]
WASHINGTON D.C. & NEW YORK (August 23, 2021) – The Out of Home Advertising Association of America (OAAA), the national trade association for the entire out of home (OOH) and DOOH media ecosystem, today announced a collaboration between the OAAA Programmatic and Automation Committee and IAB Tech Lab to integrate […]
By Kevin Gephart Your renewal window starts now! How you execute your new OOH sale will competition-proof, and either secure or hinder, your renewal. Every client, in the back of their mind, wonders if the program will go off as planned. Build confidence by providing them a critical path which […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Bayou Signs Markets: Louisiana Address: 1305 Ridgefield Road, Thibodaux, LA 70301 Phone: 985-446-1183 Email: advertise@byousignsoutdoor.com Bayou Signs Outdoor, LLC operates a billboard plant over 800 bulletin, digital billboard, poster and trivision faces in southeastern Louisiana. Bayou is a family owned firm which was started in 1969. The plant includes 14 digital […]
Billboard Insider readers by a 2-1 margin said they would run the Biden ice cream billboard on free speech grounds. Here are a selection of comments: A Southeastern Out of Home company executive If the question is would I run this Ad. I more than likely would not. I do […]
Here’s a comparison of the performance of the public out of home companies versus the US nominal GDP. Quarterly Change in US Public Company out of home revenues versus US Gross Domestic Product Some observations: Link Media and Lamar had the slightest revenue declines and fastest recovery from covid due […]
