NEW YORK, November 29, 2021 – DPAA, the global trade marketing association, driving the digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix, announced today its year-end WE.DOOH (Women’s Empowerment in Digital Out of Home) webinar entitled “Work/Life Integration and Finding Your Joy in 2022.” The […]
Author: billboardinsider
Bill Lodzinski on Running a Private OOH Company
Bill Lodzinski was named President and CEO of West Virginia Outdoor in May 2021 after a 29 year career in the out of home business including stints at Link Media, Associated Posters, Fairway, Outfront and Lamar. Bill reflects on his first 100 days at West Virginia Outdoor. What did you […]
Billboards and Property Values – The Rest of the Story
The Scenic America website has a link to a 2011 study by a University of Pennsylvania researcher Jonathan Snyder which found that in Philadelphia, billboards had an adverse impact on the value of homes nearby. Billboard Insider has seen references to this study by city planners who are anti-billboard. Correlation […]
GEFT Outdoor Wins Another Case
By Ken Klein, EVP – Government Affairs, OAAA A federal judge in Indiana (nominated by President Trump) issued an injunction against a local sign-variance process as subjective and vague, and therefore unconstitutional. The ruling is a victory for GEFT Outdoor, which sought a digital billboard permit in Monroe County (IN). “The […]
Company of the Day: Connell Outdoor
Company: Connell Outdoor Market: Las Vegas Headquarters: 5242 Swenson Street, Las Vegas, NV 89119 Phone: 792-795-0555 Connell Outdoor has billboard locations in tourist and local corridors in Las Vegas.In addition to its billboard operation in Las Vegas, Connell Outdoor has a sister company, Shore Sign Service located in Atlantic City, New Jersey. Jessica Connell is the […]
Happy Thanksgiving from Billboard Insider
Billboard Insider is taking today and tomorrow off for Thanksgiving. We have lots to be thankful for: To Outfront Media Real Estate Rep Shelli Bergren for being Billboard Insider’s first newsletter subscriber. To SignAd’s Taylor Buckholtz for being Billboard Insider’s most recent and 3,122nd newsletter subscriber. To Anna Bager and […]
Andy Goodman on Dealing with Native American Tribes
Today out of home development expert Andy Goodman shares his experience dealing with Native American Tribes. I’ve had a couple experiences here in California with the Indian Tribes. The Agua Caliente Tribe in Palm Springs were very good to work with. We would meet with the Bureau of Indian Affairs […]
Company of the Day: Comstor Outdoor
Company: Comstor Outdoor Markets: Indiana and Ohio. Headquarters: 9016 St Route 117, Box 151 Huntsville, Ohio 43324-0151. Phone: 888-354-2591 Email: office@comstoroutdoor.com Comstor Outdoor was started in 2001 by Jason Duff and operates 400 faces in western Ohio and Eastern Indiana. In addition to Comstor, Duff runs the Community Storage & Properties real estate firm […]
Billboard Photo Standards are Overdue
By Gary Bamesberger, Co-Founder of FotoFetch The need to standardize the shot types we shoot for OOH are long overdue. At this point, there is a compounding need being created by national advertisers demanding a specific “shot type” when few can actually agree on what that shot type is exactly. […]
Place Exchange Partners with Uber
New York, NY (November 23, 2021) – Place Exchange, the leading supply-side platform (SSP) for programmatic out-of-home (OOH) media, today announced a new partnership with Uber OOH, Uber’s digital out-of-home cartop advertising network. With over 3,000 vehicles nationwide across Atlanta, Boston, Chicago, Dallas, Los Angeles, New York, and Phoenix, and […]
























