Americans increased their travel last week, with the average number of daily miles logged increasing 5.7% from the 9.7 miles during week of April 6 to 10.3 miles during the week of April 13. The analysis, conducted by Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) […]
Several readers have received emails asking them to run PSA ads for the IRS. The readers asked Insider if the campaign is legit. Insider contacted an IRS representative for more information. Is the IRS running a COVID Tax Relief PSA Campaign? Thank-you so much for reaching out and expressing an […]
Adquick data based on a sampling of 10% of US mobile phones shows that traffic is beginning to rebound from covid-19 lows. Traffic increased in 189 of the 210 DMA’s for the week ended April 13 versus the week ended April 6. In other words more people were driving in […]
The Insititute for Health Metrics COVID-19 website predicts the date at which is may be safe to relax social distancing in your state. It’s up to your state’s governor. Some states (e.g. Georgia, Idaho, Montana, North Dakota) are moving faster than others. Alabama – May 18 Alaska – May […]
Rod Rackley, President of the Out of Home division of Circle Graphics ended yesterday’s Billboard Insider podcast interview with some great advice to people just entering the out of home industry. What do you know now that you wish you knew when you entered the out of home industry in […]
Today’s podcast guest is Rod Rackley the President of the Out of Home Division of Circle Graphics. Rod answers some of my questions, gives his advice on managing during the COVID-19 crisis and talks about the future of billboard printing. Here are some excerpts from the interview. Rod, chart […]
Yesterday Toni Short, Piper Wirth and Bobby Gorczakowski talked about why they joined the Geopath Futures council. Today they talk about the future. The future of the Futures Council and the OOH industry Toni: I hope to continue to build on the momentum from training individuals at InSite Street Media. […]
The coronavirus (COVID-19) pandemic has already brought about rapid and significant change to the way people live their lives. During the last two weeks of March, social distancing measures, home working, and the closure of all schools, non-essential shops and entertainment venues has had an unprecedented effect on the time […]
Company: Gotcha Covered Media Markets: Washington Headquarters: PO Box 1488, Gig Harbor, WA 98335 Phone: 866-355-6267 Gotcha Covered Media operates a billboard plant with 21 faces in Western Washington in the following communities: Everett Fife Gig Harbor Port Orchard Belfair Kelso Kalama Most of the company’s faces are 10′ by 20′ due to […]
Sean Reilly tells investor conferences that he’s managed through three recessions at Lamar. It’s instructive to look at what Lamar did during the last recession for tips on how to weather the covid-19 recession. From 2007-2009, Lamar’s revenue declined by 12% and cashflow declined by 18%, but the corporate cashflow […]
