Author: billboardinsider

Andy Goodman on Building Landlord Trust

Today out of home development expert Andy Goodman talks about how to build trust with a billboard landlord. I enjoy working with people, including property owners. I’m not just in the building business and advertising business, I’m in the business of developing relationships. When I first introduce myself to a […]

Fotofetch Provides the OOH Photos You Need

By Gary Bamesberger, Co-Founder, FotoFetch The need for photos is going up as the number of faces and the expanding types of OOH delivery methods are pushing for a way to get photos the old system cannot support.  And the demand for quality shots, such as Approach and Glamour Shots […]

Company of the Day: JR Promotions

Company: JR Promotions Market: Indiana, Kentucky. Headquarters: 430 2nd St, Columbus, IN  47201 Phone: 812-379-2173 JR Promotions owns 1,300 billboard faces in Indiana.  The company was started by Janeen Sprague in July of 1986.  She owned a Kentucky Fried Chicken restaurant that relied on interstate billboards.   Janeen saw an opportunity to establish […]

Who’s Who in the US Public OOH Board Rooms

Billboard Insider has compiled a list of the board members for Lamar Clear Channel and OUTFRONT. Nice work if you can get it. Out of home board members get paid a median salary of $205,000.  Clear Channel pays a median $245,000.  OUTFRONT pays a median of $205,000.  Lamar pays directors […]

Captivate Partners with ACTV8ME’s SQR Code Platform

New York, NY – April 27, 2022: Captivate, a leading digital-out-of-home video network, today announced a strategic alliance with ACTV8me, (actv8me.com) a digital marketing technology leader, to extend ad reach and effectiveness through integration of ACTV8me’s proprietary SQR Code™ solution with Captivate’s ad inventory. Brands and agencies can now enhance […]

Company of the Day: Jonesboro Digital

Company: Jonesboro Digital Markets:  Arkansas Email: john@jonesborodigital.com Phone: 870-819-3234 Jonesboro Digital operates a three sided digital billboard in Arkansas.  The structure is located at East Nettleton and Red Wolf Boulevard.    The company is owned by a brother and sister team – John and Hilary Frankel.  Hilary owns an advertising […]

When a Landlord Says They Own a Billboard…

Today out of home development expert Andy Goodman talks about how to deal with a landlord who says they own a billboard. What to do when a landlord says they own a billboard There are a few possible situations when talking to property owners who say they own or want […]

Pearl Media Acquires Lure Outdoor

(Montclair, New Jersey) Pearl Media, in partnership with Seaport Capital, has acquired LURE Outdoor, making it one of the premier street level Out of Home Media companies in the United States. Based in New York City, LURE Outdoor’s OOH mix encompasses over 120 high profile street level billboards, barricades and storefronts throughout […]

Talon Appoints Greene Chief Revenue Officer

New York, NY – April 27, 2022 – Talon, the world’s leading independent Out of Home (OOH) specialist media agency, today announced the appointment of Chris Greene in the newly created position of Chief Revenue Officer (CRO). Chris joins Talon America from Cooler Screens where he served in the same role. He […]

Pay Ratios for Lamar, OUTFRONT and Clear Channel Outdoor

Dodd-Frank requires public companies to disclose the pay ratio (e.g. the CEO’s total compensation compared to the median annual total compensation for all company employees).  Billboard Insider has computed the pay ratios for Lamar, OUTFRONT and Clear Channel Outdoor pulled from each company’s Schedule 14A.   Lamar had the lowest […]