Author: billboardinsider

UK Foot Traffic Recovering from Covid

London, UK: June 30th, 2020 – Today, Talon Outdoor reported the latest findings from their proprietary Out of Home data management platform Ada, covering the week ending June 21 – the first full week since lockdown restrictions were lifted on non-essential retail in England. The latest figures show a significant […]

OUTFRONT Honors New York Grads in Times Square

By Courtney Richards, OUTFRONT Media As graduation ceremonies across the country have been cancelled or postponed, we couldn’t let some of our graduates not feel the love. OUTFRONT showcased our NY area grads on a Times Square billboard to show our pride and support for the 2020 graduating class! Hats […]

Company of the Day: Kentucky Outdoor

Company: Kentucky Outdoor Advertising Markets: Kentucky Address: 423 State Street, PO Box 917, Bowling Green, Kentucky. Phone: 270-842-6828 Kentucky outdoor owns over 100 billboards in south central and western Kentucky.  David Sears is President.  Thomas Connelly is Vice President. Sears was named the 2017 small business person of the year by the Bowling […]

Inrix: Nationwide Traffic Back to Normal

Inrix reports that US travel returned to normal in the US National Traffic Volume Synopsis #15 for June 20-26, 2020.  Some other highlights. Nationwide US passenger traffic was 100% of pre-covid levels for the week ended June 26. Long hall ruck travel was 99% of normal Local fleet travel was […]

Readers Say Out of Home Benefits from Facebook Backlash

Our readers think that out of home will benefit from the ad backlash against facebook. “OOH should benefit as the medium is the message. The only content surrounding OOH is the environment . That can pose an issue if the copy is seen as inappropriate for where it is placed. […]

Geopath Releases Travel Report for Top 100 DMA’s

Geopath has released the average daily miles travelled report for the top 100 DMA’s dated 6/29/20.  Download the report and send you clients the chart for your DMA.  Here is the chart for the New York DMA.   [wpforms id=”9787″] Paid Advertisement

Will the Backlash Against Facebook Help Out of Home?

There is an advertiser backlash against facebook and instagram due to concern that the social media platforms are not doing enough to police misinformation and hate speech.  Last week Facebook announced that it would start labeling political speech but Facebook has resisted attempts to make it moderate ads.  Nearly 100 […]

Company of the Day: KEM Advertising

Company: KEM Advertising Markets: California, Nevada, Kansas, Oklahoma, Texas, Louisiana, Mississippi, alabama, Illinois, Indiana, Maryland. Headquarters: Kem Texas, Ltd.  4515 San Pedro Ave, San Antonio, TX  78312. Phone: 210-737-3000 KEM Advertising is an independently owned outdoor advertising agency with headquarters in San Antonio, Texas.  The company has been in the […]

JCDecaux and Sustainability

On this week’s OAAA lunch break on sustainability after covid-19 Adams Outdoor CEO Kevin Gleason commented “It’s inspiring to see what JCDecaux is doing as it relates to taking responsibility for making the world a better place…”    Here are some of the things which JCDecaux Chief Sustainability Officer Carole […]