Author: billboardinsider

Supreme Court Declines to Review Thomas Case

The US Supreme Court declined to review the ruling of the United States Court of Appeals for the Sixth Circuit that Tennessee’s billboard law was unconstitutional.   The ruling invalidated Tennessee’s sign code.  On June 25, 2020 Tennessee’s Governor Bill Lee signed legislation to revise Tennessee’s sign rules to fix the […]

Company of the Day: King Outdoor

Company:  King Outdoor Advertising Markets: Pennsylvania Address: 304 N Washington Avenue, Suite 201, Scranton, PA  18503 Email: info@kingoutdoor.net Phone: 570-34408250 King Outdoor operates a billboard plant with 32 static and 55 digital spaces in Northeastern Pennsylvania.  The company was founded in 1966.  Jerry Frank is the company’s CEO and President.  […]

Out of Home Revenues Coming Back

Revenues at Insider’s Indiana/Minnesota out of home plant have almost fully recovered from Covid declines.  Take a look at this chart below. Three quarters of the revenue decline was caused by closed businesses asking for abatement.  One quarter of the revenue decline was caused by businesses asking for a contract […]

EMBARK, Tyler Celebrate Oklahoma City’s 100th Bus Shelter

EMBARK and its partner Tyler Outdoor marked the 100th new bus shelter that was installed in Oklahoma City on July 1. The 100th shelter installation is located at SW 23rd St. and Walker Ave., with funding for this particular shelter provided through a grant from the City of Oklahoma City […]

OOH Media Plan Awards Submissions Open through August 31, 2020

  Is Your Case Study Strong Enough to Win A Media Plan Award? The OOH Media Plan Awards program honors effective OOH media plans that maximize the synergies between media and creative strategies by budget size. Eligibility for the 2020 OOH Media Plan Awards competition requires an OOH campaign ran […]

Stephen Johnson on Building Your First Digital Billboard

Today’s podcast guest is Stephen Johnson of Waller Outdoor.  He talks about what he’s learned while building and running his first digital billboard in Waller, Texas. Stephen how did you get interested in a digital billboard. My parents started to work in the newspaper business when I was a little […]

Spratlin Sells Georgia Assets to Horton

Spratlin Outdoor has divested bulletin assets in Georgia to Horton Outdoor.  Williamson and Associates brokered the transaction.  Insider talked with Marty Williamson. Did Spratlin sell all their boards or do they own others? With the exception of 1 location on I-20 in Metro Atlanta, Spratlin Media sold all other assets […]

Bright Idea: Out of Home Converts to Better Lighting

By Ken Klein, EVP – Government Affairs, OAAA Out of home media is completing a basic but meaningful step for sustainability:  switching its light bulbs. Nationwide, this practical step means: Improved energy efficiency and less energy load, requiring less energy generation Better lens technology that reduces light “spillage” Fewer maintenance […]

Company of the Day: Keystone Outdoor

Company: Keystone Outdoor Advertising Markets:  New Jersey, Pennsylvania. Headquarters: PO Box 202, Cheltenham, PA  19012-0202 Phone: (856) 767-5028 Keystone Outdoor operates a billboard plant which targets bridges, expressways and suburban roads in Southern New Jersey, Trenton and Philadelphia.  The privately-held firm was started in 1977 by Dominick Cipollini when he secured a billboard location […]