Author: billboardinsider

Out of Home Revenue Trends

The chart below shows the quarterly revenue change for each of the public US Out of Home companies for 2020-2022   Lamar and Link Media had the smallest covid dip and the fastest covid recovery as their plant have a high concentration of rural roadside billboards. OUTFRONT and Clear Channel […]

OBIE Announces 80th Award Winners

WASHINGTON D.C. (May 17, 2021) – The Out of Home Advertising Association of America (OAAA) today announced the 80th Annual OBIE Award Winners. The OBIE Awards are the out of home (OOH) advertising industry’s oldest and most prestigious honors for creative excellence in out of home advertising design.  OAAA presented […]

Company of the Day: KEM Advertising

Company: KEM Outdoor Markets: Texas, Kansas, Oklahoma, Illinois, Indiana, Mississippi, Alabama, Maryland Headquarters: Kem Texas, Ltd.  4515 San Pedro Ave, San Antonio, TX  78312. Phone: 210-737-3000 KEM Advertising is an independently owned outdoor advertising agency with headquarters in San Antonio, Texas.  The company has been in the billboard business since 1998 […]

Andy Goodman – When a Billboard May Be a Landlord’s Property

By Andy Goodman, Age Advertising A good billboard lease should state clearly that a billboard and all upgrades are the property of the billboard company and may be removed at any time at termination or expiration of the lease.  Things become complicated, however, when you have a rooftop build or […]

DPAA, Comscore and Talon to Host Place Based Digital Upfront

New York, NY – May 13, 2022 – DPAA, the global trade marketing association, today announced that it intends to partner with Comscore, Inc. (Nasdaq: SCOR), a partner for planning, transacting, and evaluating media across platforms, and Talon, the world’s leading independent Out of Home (OOH) specialist media agency, to […]

Intermx Rebrands as Motionworks

May 16, 2022 (Atlanta, GA) – Intermx Data Enablement ®, North America’s premier population intelligence company, announced today that all three of its companies, Intermx, Transport Foundry, and Standard Data, will be unified under a new brand name, Motionworks. Utilizing the location data from Standard Data and modelling expertise from […]

DOMedia Opens API to OOH Operators

5/16/2022 | Columbus, Ohio – DOmedia announced it will open its real-time inventory data API to all out-of-home (OOH) media operators, beginning in June 2022. The API gives media sellers the ability to seamlessly integrate their inventory, including pricing and availability, into the DOmedia enterprise platform as well as BillboardsIn.com, […]

Rate this Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: Kelley Outdoor

Company:  Kelley Outdoor Media Markets: Georgia Address: 2729 Nancy St, Columbus, GA Email: reggiekelley@kelleyoutdoormedia.com Phone: 706-593-8171 Kelley Outdoor Media operates a billboard plant in Georgia.  Reggie Kelley is the company’s founder.  The company was started in January 2015. [wpforms id=”9787″] Paid Advertisement

OUTFRONT Acquires Pacific Outdoor Assets in Portland, OR and Southwest WA

  On last week’s earnings call OUTFRONT CFO Matt Siegel said the M&A pipeline was robust.  Yesterday’s OUTFRONT announced the acquisition of Pacific Outdoor’s Portland out of home plant.   Solomon Partners served as exclusive financial advisor to Pacific Outdoor.  Here’s the OUTFRONT press release. NEW YORK, May 12, 2022 /PRNewswire/ — OUTFRONT […]