Billboards aren’t a critical forum for public speech? Think again. Some community groups put up Black Lives Matter copy on a Lamar billboard outside a North Carolina business which is flying the confederate flag. Insider’s take: Another example of how billboards are speech. They allow different voices in the community […]
New York, NY — July 21, 2020— Clear Channel Outdoor (NYSE: CCO), one of the world’s largest Out-of-Home (OOH) advertising companies, and Place Exchange, a leading SSP for programmatic OOH and place-based media, announced a full integration granting digital media buyers access to Clear Channel Outdoor’s digital OOH (DOOH) displays […]
Geopath has updated the top 100 DMA average daily miles travelled report as of July 20, 2020. Make sure you’ve got your DMA handy in case clients ask. Here’s what New York looks like. Daily miles travelled continues to inch upwards. [wpforms id=”9787″] Paid Advertisement
New York, NY – July 20, 2020 – Talon Outdoor, a leading independent Out of Home (OOH) media specialist, today announced the appointment of Zach Friedman as Senior Vice President, Head of Client Development; Carolina (Lina) Gouveia as Vice President, Client Development; and Brandon Bernstein as Manager, Client Development. With […]
Wednesday’s podcast guest will be Formetco Safety Director Jim Poage. Jim will talk about OSHA and out of home. During the interview Jim also reviewed what an out of home company should do to keep employees covid-safe. We’re running his covid comments today. What steps should an out of home […]
The Dothan Eagle has an article on Durden Outdoor. The Company has a 60,000 square foot facility and owns and manages more than 1,000 bulletin, rotary poster and digital faces primarily in southeast Alabama. Insider has featured Durden as company of the day several times. We also have featured Durden […]
Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer suggests improvements to the ad. This week’s rating is provided by Greg Callaham www.gregcallaham.com) who has 30 […]
Company: Lightpoint Impressions, LLC Markets: Oklahoma, Texas Address: Charlottesville, VA Phone: 214-348-4317 Lightpoint Impressions operates a 14 by 48 trivision in Oklahoma City, Oklahoma and a 14 by 48 trivision in El Paso, Texas. Chris Kopf and Don Woodsmall are the firm’s principals according to Linked In. [wpforms id=”9787″] Paid […]
Yesterday Billboard Insider wrote about a Toyota dealer who uses a smartphone app to program ads on digital billboards. Here are the details on the company which developed the app. Company: Lucit Address: 314 E Thayer Ave, Suite, Bismarck, ND 58501 Email: gina@lucitagency.com Phone: 701-770-2012 Lucit is a digital […]
Lots of interest in Neil Bells’s sales article earlier this week on avoiding a race to the bottom. We asked Neil for a followup article on the specifics of bonusing. By Neil Bell, New South Outdoor Several Billboard Insider readers have asked me to give examples on how resisting discounts […]
