Author: billboardinsider

New and Noted January 24, 2021

Two articles this weekend caught Billboard Insider’s eye. We read with interest an article by the Island Packet on Walter Czura,  the founder of Marlin Outdoor.  Marlin Outdoor has 850 billboard locations in Georgia and South Carolina.  Czura also just finished producing a civil war movie. Autonomous cars.  Almost isn’t quite.  […]

Rate this Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: Fluhman Outdoor

Company: Fluhman Outdoor Media Markets: West Texas, Southeastern New Mexico Headquarters:  505 South Arthur Street, Amarillo, TX  79102 Phone: 806-678-7778 Email: bruce@fluhmanoutdoor.net Fluhman Outdoor Media (FOM) began in the summer of 2013, and in just five years has grown to over 486 billboards in West Texas and Southeastern New Mexico. FOM offers […]

The Importance of Quality Sign Pictures on Your Website

  By Noah Bisceglia, Client Relationship Specialist, SignBird As someone new to the out-of-home industry, I’m shocked by the hundreds of outdoor websites I’ve visited in the last three months. Billboards are an entirely visual advertising medium, yet websites are full of bland stock photos and grainy Google Street images; […]

Company of the Day: FLO Advertising

Company: Flo Advertising Markets: Las Vegas Address: 948 Rainbow Rock St, Las Vegas, NV. 89123 Email: mike@floadvertising.com Phone: 702-203-0471 Flo Advertising operates a mobile billboard truck with a 9′ by 21′ double sided screen on the Las Vegas Strip.  The company is owned by Michael Foland and Todd Lally who […]

Jesse London Wishes He’d Left Corporate Life 10 Years Earlier

In 2020, Jesse London formed TierOne Media after a career which included stints at Clear Channel Outdoor and OUTFRONT.  TierOne owns 51 billboard faces in Alabama and Florida, including 31 digital billboard faces.  Billboard Insider asked London what he’s learned after a year one his own. What do you know […]

Alfi and Slice to Install AI Kiosks in Baltimore Airport

Miami Beach, FL / January 20, 2022 – ALFI (NASDAQ: ALF) (“Alfi”), an AI enterprise SaaS advertising platform, announced today it has reached an agreement with  Slice Wireless Solutions, Inc. d/b/a SmartCity Wireless Solutions of BWI, Inc.  an award-winning wireless solution provider, and will begin installations of its “targeted” artificial […]

OOH Capital Adds 3 Partners

OOH Capital, the global Out of Home advisory company and consultancy, has extended its global reach with the arrival of three new partners, covering Asia, the United States and Benelux. The new partners are Jim Liu, formerly Zenith Media Head of OOH in China and later instrumental in setting up […]

Inflation Raising Out of Home Costs

  Chart Source:  US Inflation Calculator The US inflation rate accelerated to 7% for December 2021.  That’s the highest inflation has been in 40 years.     Cost pressures are impacting out of home. Vinyl input costs are up more than 30% from pre pandemic levels. Shipping costs are up nearly […]

McConnell Named Formetco Digital Sales Manager

Duluth, GA – Formetco, the nation’s leading supplier and manufacturer to the outdoor advertising industry, has promoted Digital Billboard Sales Manager, Britt McConnell to Director of Digital Sales. After running his own sign business, McConnell joined Formetco as Print Division Sales Manager in 2010. Nearly doubling revenue within the first […]