Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer suggests improvements to the ad. This week’s rating is provided by Greg Callaham www.gregcallaham.com) who has 30 […]
Company: Lightpoint Impressions, LLC Markets: Oklahoma, Texas Address: Charlottesville, VA Phone: 214-348-4317 Lightpoint Impressions operates a 14 by 48 trivision in Oklahoma City, Oklahoma and a 14 by 48 trivision in El Paso, Texas. Chris Kopf and Don Woodsmall are the firm’s principals according to Linked In. [wpforms id=”9787″] Paid […]
Yesterday Billboard Insider wrote about a Toyota dealer who uses a smartphone app to program ads on digital billboards. Here are the details on the company which developed the app. Company: Lucit Address: 314 E Thayer Ave, Suite, Bismarck, ND 58501 Email: gina@lucitagency.com Phone: 701-770-2012 Lucit is a digital […]
Lots of interest in Neil Bells’s sales article earlier this week on avoiding a race to the bottom. We asked Neil for a followup article on the specifics of bonusing. By Neil Bell, New South Outdoor Several Billboard Insider readers have asked me to give examples on how resisting discounts […]
Next Wednesday July 22 Geopath and OAAA are holding a must attend event for independent out of home operators. It’s free to any billboard operator. A great way to spend a couple hours heading into the weekend. Geopath/OAAA Virtual Independent Operators Seminar Join OAAA and Geopath for a Virtual Independent […]
Company: Light It Up LLC Markets: Louisiana Email: mydigitalbillboard@gmail.com Phone: 318-302-0155 Light It Up, LLC. operates a static and digital billboard plant with 5 static faces and four digital faces in Central Louisiana. [wpforms id=”9787″] Paid Advertisement
Dan Porter Motors, Dickinson, ND, in June of 2020 became the first automotive dealership in the U.S. to control their inventory on outdoor digital billboards, in real-time with the Lucit Layout smartphone app. “Our objective was to develop an application to publish inventory, to digital billboards, with a single click”, […]
On this week’s OAAA webinar, OAAA’s Stephen Freitas, Tech Crunch’s Anthony Ha, Talon’s Josko Grljevic and OUTFRONT’s Andy Sriubas discussed programmatic out of home. Sriubus commented on how covid impacting OUTFRONT and why the future is still bright. On Covid and out of home I see out of home as […]
By Michael Rosen, Chief Revenue Officer, Intersection A few weeks ago, the Reuters Institute for the Study of Journalism published the results of its most recent global news consumption survey. The study revealed that people all over the world have lost faith in nearly all forms of content-driven media, whether […]
PATTISON Outdoor Advertising, Canada’s leading Out-of-Home (OOH), Transit and Digital display advertising company, and Hivestack, a Montreal-based ad tech company specializing in programmatic Digital Out-of-Home, announced today at the DPAA Video Everywhere Canada Summit that both parties have entered a partnership that will usher in a new era of Canadian […]
