Author: billboardinsider

Lamar Honors African American Heroes in History

Baton Rouge, LA – February 1, 2022 – In celebration of Black History Month, Lamar Advertising Company (Nasdaq: LAMR), one of the largest outdoor advertising companies in the world, today announced that the company will use its national network of digital billboards to recognize nine African Americans whose achievements and […]

Company of the Day: General Outdoor

Company:  General Outdoor Advertising Markets: California Address: 632 S. Hope Avenue, Ontario, CA  91761 Email: staff@generaloutdoor.com Phone: 909-983-4414 General Outdoor is a family-owned company which was founded in 1954.  General Outdoor operates a network of digital bulletins in San Bernardino and Riverside counties in California. Several of the signs are monument […]

Firefly Adds Franco as SVP – Product

New York, NY; San Francisco, CA – Firefly, the leading provider of mobility advertising solutions, announced today the addition of Roey Franco as Senior Vice President of Product. Franco will drive overall product strategy and development and lead the product team in this role. “Joining a company growing as quickly […]

JC Decaux Recovering – But North America Still Lagging

JCDecaux announced full year 2021 revenues last week.  Good and bad. The good: 18.5% revenue growth worldwide. The bad: 4.8% revenue grown in the US. That’s the weakest recovery of any of the public North American out of home companies.  The table below shows that JCDecaux North America grew less […]

Media Resources installs 4 LED Walls in San Jose

Media Resources manufactured these 4 unique LED walls for the Verizon Frisbee Campus welcome center in San Jose, California. The two indoor displays are 1.2mm pixel pitch, 1000 nit cabinets flanked by the outdoor displays which have a 2.5mm pixel pitch cabinets at 4,000 nits. These displays mirror each other […]

Company of the Day: Foster Interstate

Company: Foster Interstate Media Markets: Illinois, San Francisco Headquarters: 1111 Broadway, Suite 1515, Oakland, CA  94607 Phone: 510-832-7070 Email: outdoor@fosterinterstate.com Chicago Digital Sign Foster Interstate Media was started in the mid-1990’s and has designed, built and operated numerous high profile wallscapes and displays in California and Illinois. The company’s major projects have included: Construction and […]

Marlin Outdoor’s Walt Czura Remembers Mike Anderson

Marlin Outdoor founder Walter Czura shares these memories of the larger than life Outdoor Image sales rep Mike Anderson, who died in January. Mike and I were very close friends, who spoke five or even ten times a day.  He was a very colorful vinyl salesman who could draw a […]

Stephanie Lovell on Hirect’s Bay Area Ad Campaign

      Everybody needs workers.  Hirect, a free mobile hiring app is running an awareness campaign promoting itself on more than 500 billboards in the Bay area.   Billboard Insider talked with Stephanie Lovell, Head of Marketing at Hirect How long is the campaign running? The campaign will run through […]

HBO Max Takes Over Culver City station

When HBO Max opened their new corporate offices at the Ivy Station complex, they wanted to make a splash in their new neighborhood as big as a new show premiere. To do so, the content giant created an exclusive, long-term takeover of the adjacent Culver City Station. Culver City Station […]

Nic Coston Appointed The Neuron Head of Sales

The Neuron, a global programmatic Digital Out of Home (DOOH) DSP platform, today announced the appointment of their new US Sales Director, Nick Coston. Coston is an industry veteran with over 20 years of experience. Specialising in sold, planned and bought OOH media, Coston has worked extensively across the US […]