NEW YORK, August 3, 2020– DPAA, the leading global trade marketing association connecting out-of-home media with the advertising community while moving OOH to digital, announced today it will hold live-via-Zoom training courses for North America and EMEA in August and September, respectively. The courses are being developed and will […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Lind Media Markets: Indiana, Ohio Headquarters: One Billboard Center, 409-411 North Main Street, Mansfield, OH 44902 Phone: 419-522-2600 Lind Media operates 1,600 billboards in 27 Ohio and Indiana counties. Lind Media was started in 1991 by John Siegenthaler. The company has grown internally and by the acquisition of 200 displays […]
Never give your landlord the right to buy a billboard at replacement cost. That’s the lesson of Buffalo Ridge Corp v Lamar Advertising. Here are the facts. In 2001 Flynn Advertising contracted with Buffalo Ridge Corporation to lease real property along I-90 near Sioux Falls to construct some billboards. The […]
JCDecaux released first half 2020 financials yesterday and the results weren’t pretty for this urban out of home and transit advertising company. We’ve translated the financials from euros to dollars. JCDecaux Financials for first half of 2020 (million’s) Revenues declined by 42% to $1.2 billion of the first 6 months […]
Some reader comments on Lamar’s decision to run Black Lives Matter copy on a billboard whose landowner was flying a confederate sign. An out of home exec says Lamar was right to run the ad. I agree with Lamar running the ad. I do believe that we are supposed to […]
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Company: Sway Outdoor Markets: Chicago, Los Angeles, New York, Sacramento, Seattle Address: 505 West 37th Street, New York, NY 10018 Email: info@swayoutdoor.com Sway outdoor is a national outdoor advertising sales and marketing firm. The company is active in Chicago, Los Angeles, New York, Sacramento and Seattle. Some of the company’s […]
We’ve written before about the black lives matter billboard ad that went up on a Lamar billboard next to a confederate flag in Pittsboro, North Carolina. Chatham Times reports that the owner of the flag who also is leasing the land under to the billboard to Lamar is not renewing […]
MIT has issued a research brief titled Autonomous Vehicles, Mobility, and Employment Policy: The Roads Ahead. Here is Insider’s analysis of what it means for out of home. A decade or more away or maybe never… No driver involvement cars (e.g. Level 4 or Level 5) won’t happen soon due […]
