Happy 4th of July Holiday. Insider is taking the weekend off. We’ll be back as usual on Monday. [wpforms id=”9787″] Paid Advertisement
Author: billboardinsider
OAAA’s Freitas Retiring
After nearly 25 years at OAAA, Stephen Freitas, CMO, has announced his intention to retire at the end of the year and has agreed to transition to a new role as EVP of Industry Initiatives where he will act as a senior advisor to OAAA and continue to leverage his […]
3 Phrases Billboard Insider Wants to Retire From Out Of Home
Lots of reaction to last week’s Kevin Gleason suggestion that we banish “board” from our out of home vocabulary. Here are 3 more phrases Insider would like to retire. Lean in when used by a 50-something white male out of home or ad agency executive to sound sensitive and hip. […]
Claudia Damas on advertisers boycotting facebook and why out of home benefits.
Altermark CEO Claudia B Damas gives Insider her take on advertisers boycotting facebook. They should have done this a long time ago. This conversation is very repetitive. Online does not have the checks and balances needed to manage how brands culturally express themselves. The data shows over and over that […]
Do It Outdoors Creates Custom Mobile Billboards for California Lottery
By Do It Outdoors A couple of years to when creative agency David&Goliath sought to put a completely new and sleek spin on promotional and advertising efforts for their client, the California Lottery. They wanted to (quite literally) give luck a new look with a new campaign involving custom mobile […]
Out of Home Outperforms Market in Second Quarter 2020
US out of home stocks had an outstanding quarter as traffic rebounded and the economy began to open back up from Covid closures. Clear Channel Outdoor (blue), Lamar (green), OUTFRONT (purple) and S&P 500 (black) stock performance April-June, 2020 Clear Channel Outdoor increased 85% to $1.04 during the quarter versus […]
Community Friendly Digital Billboards
What can the industry do to help make digital billboards more community friendly? That question has been on the mind of Media Resources’ Chief Product Architect, Cheng Qian, for years. Digital Billboards have proven very effective, dynamic tools to connect people with products, services, and information. However, the use of […]
UK Foot Traffic Recovering from Covid
London, UK: June 30th, 2020 – Today, Talon Outdoor reported the latest findings from their proprietary Out of Home data management platform Ada, covering the week ending June 21 – the first full week since lockdown restrictions were lifted on non-essential retail in England. The latest figures show a significant […]
OUTFRONT Honors New York Grads in Times Square
By Courtney Richards, OUTFRONT Media As graduation ceremonies across the country have been cancelled or postponed, we couldn’t let some of our graduates not feel the love. OUTFRONT showcased our NY area grads on a Times Square billboard to show our pride and support for the 2020 graduating class! Hats […]
Company of the Day: Kentucky Outdoor
Company: Kentucky Outdoor Advertising Markets: Kentucky Address: 423 State Street, PO Box 917, Bowling Green, Kentucky. Phone: 270-842-6828 Kentucky outdoor owns over 100 billboards in south central and western Kentucky. David Sears is President. Thomas Connelly is Vice President. Sears was named the 2017 small business person of the year by the Bowling […]
