Author: billboardinsider

Spratlin Sells Georgia Assets to Horton

Spratlin Outdoor has divested bulletin assets in Georgia to Horton Outdoor.  Williamson and Associates brokered the transaction.  Insider talked with Marty Williamson. Did Spratlin sell all their boards or do they own others? With the exception of 1 location on I-20 in Metro Atlanta, Spratlin Media sold all other assets […]

Bright Idea: Out of Home Converts to Better Lighting

By Ken Klein, EVP – Government Affairs, OAAA Out of home media is completing a basic but meaningful step for sustainability:  switching its light bulbs. Nationwide, this practical step means: Improved energy efficiency and less energy load, requiring less energy generation Better lens technology that reduces light “spillage” Fewer maintenance […]

Company of the Day: Keystone Outdoor

Company: Keystone Outdoor Advertising Markets:  New Jersey, Pennsylvania. Headquarters: PO Box 202, Cheltenham, PA  19012-0202 Phone: (856) 767-5028 Keystone Outdoor operates a billboard plant which targets bridges, expressways and suburban roads in Southern New Jersey, Trenton and Philadelphia.  The privately-held firm was started in 1977 by Dominick Cipollini when he secured a billboard location […]

Choice Media Billboard Makes New York Times

A Choice Media Billboard made a New York Times story on the coronavirus in West Texas.  The digital billboard was carrying a Masks Save Lives message in Lubbock.  The Times article is In West Texas, Lingering Distrust in Public Health Measures as Virus Spreads.  Insider talked with Choice Media President/CEO Brad […]

Geopath Top 100 DMA Report Shows Continued Traffic Improvement

Geopath as updated the Top 100 DMA’s – Average Daily miles travelled report through July 3rd.  Since April there has been a significant growth in daily miles travelled in all DMA’s.  You should lookup your DMA and send the info to your customers.  Here’s the report for the #1 rated […]

Readers Wish These Buzzwords Would Go Away

Our readers aren’t happy with lots of out of home buzzwords to judge from comments on 3 Phrases Billboard Insider Wants to Retire. MilkMoney’s Founder/CEO Sam Keywanfar doesn’t like “industry standard.” I’d like to see the phrase “industry standard” go away. It’s often used to explain why things take longer […]

Kendrick J Turner’s Let Freedom Ring is Still Attempting Scams

Insider has posted before that your out of home company needs to avoid dealing with Kendrick J Turner’s Let Freedom Ring.  He asks to run a long term civil rights message on your billboards with payment via ACH.  The ACH never happens or is rejected.  Insider is aware of six […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Broadsign to Power Quebecor Digital Out of Home Division

MONTREAL, Canada – July 6, 2020 – Broadsign, the leading out-of-home (OOH) platform has been selected by Quebecor, Quebec’s leading communications, media and entertainment company, to power it’s digital out-of-home (DOOH) division. The partnership enables Quebecor to easily sell, manage and distribute content across its fleet of premium bus shelter […]

Company of the Day: Kevani Outdoor

Company:KEVANI Markets:  California Headquarters: 811 W 7th Street, 12th floor, Los Angeles, CA  90017 Phone: 310-579-9343 Email:  info@kevani.com KEVANI is an out of home sales organization which specializes in high profile out of home assets.  The company represents projects like Circa LA, Marriott LA Live, The Wilshire Grand Center, Wilshire Landing, & Solair.  In January 2020 the […]