Author: billboardinsider

Inrix: Nationwide Traffic Back to Normal

Inrix reports that US travel returned to normal in the US National Traffic Volume Synopsis #15 for June 20-26, 2020.  Some other highlights. Nationwide US passenger traffic was 100% of pre-covid levels for the week ended June 26. Long hall ruck travel was 99% of normal Local fleet travel was […]

Readers Say Out of Home Benefits from Facebook Backlash

Our readers think that out of home will benefit from the ad backlash against facebook. “OOH should benefit as the medium is the message. The only content surrounding OOH is the environment . That can pose an issue if the copy is seen as inappropriate for where it is placed. […]

Geopath Releases Travel Report for Top 100 DMA’s

Geopath has released the average daily miles travelled report for the top 100 DMA’s dated 6/29/20.  Download the report and send you clients the chart for your DMA.  Here is the chart for the New York DMA.   [wpforms id=”9787″] Paid Advertisement

Will the Backlash Against Facebook Help Out of Home?

There is an advertiser backlash against facebook and instagram due to concern that the social media platforms are not doing enough to police misinformation and hate speech.  Last week Facebook announced that it would start labeling political speech but Facebook has resisted attempts to make it moderate ads.  Nearly 100 […]

Company of the Day: KEM Advertising

Company: KEM Advertising Markets: California, Nevada, Kansas, Oklahoma, Texas, Louisiana, Mississippi, alabama, Illinois, Indiana, Maryland. Headquarters: Kem Texas, Ltd.  4515 San Pedro Ave, San Antonio, TX  78312. Phone: 210-737-3000 KEM Advertising is an independently owned outdoor advertising agency with headquarters in San Antonio, Texas.  The company has been in the […]

JCDecaux and Sustainability

On this week’s OAAA lunch break on sustainability after covid-19 Adams Outdoor CEO Kevin Gleason commented “It’s inspiring to see what JCDecaux is doing as it relates to taking responsibility for making the world a better place…”    Here are some of the things which JCDecaux Chief Sustainability Officer Carole […]

Drones Take Billboard Pictures

Insider is a big fan of using drones to photograph out of home assets.  Kenjoh Outdoor recently finished a new digital billboard on US 33 in Columbus, Ohio.  John Kirarah, the owner of Kenjoh tells Insider that he had a friend film billboard footage.  Kenjoh plans to buy a drone […]

Out of the Office: Grey Vick

Grey Outdoors Grey Vick is the latest addition to the out of home tough guys.  Grey has trained in Brazilian jiu jitsu since 2009.  “It’s a form of fighting/ grappling / swell defense most commonly used in MMA,” Grey says, “I believe Brazilian jiu jitsu is the most superior martial […]

Company of the Day: Kelso Outdoor

Company: Kelso Outdoor Markets: Florida Headquarters: 7208 W. Sand Lake Rd, Suite 303, Orlando, FL  32819 Phone: 407-648-7001 Email: Info@KelsoOutdoor.com Kelso Outdoor Advertising is a rapidly growing full service outdoor advertising company which develops and operates high quality billboards in large and mid-sized markets throughout Florida.Kelso Outdoor Advertising, LLC was founded by Company President Pat […]