Author: billboardinsider

Delivering Jobs PSA Campaign

September 28, 2021 – Delivering Jobs, an inclusion campaign dedicated to creating pathways to one million employment and leadership opportunities for people with autism, intellectual and/or developmental differences by 2025, is launching a nationwide digital public service billboard campaign in October to coincide with National Disability Employment Awareness Month. The […]

Company of the Day: Borges Outdoor

Company: Borges Media Markets:  Texas Address: PO Box 1201 Stephenville, TX. 76401 Phone: 254-431-2888 Borges Media operates a billboard plant with 4 digital faces and 2 static faces in Stephenville, Texas.  The company was formed in 2019 and is owned by Joseph Borges who also owns a real estate firm.  […]

Chris Rothfelder on How to Save Money When Documenting a Deal

By Chris Rothfelder, Rothfelder Falick At last week’s IBOUSA out of home mergers and acquisitions panel someone asked, “Why should independent operators hire a broker?” Without missing a beat out of home broker Max Drachman of Drachman and Co said, “Because we’ll make you more money!” So why should an […]

Gephart on Handling a Renewal on a Past Due Account

By Kevin Gephart My post on Handling Handling Collections During a Disrupted Market generated this question from a reader. I have a client that has had a perm’d billboard for a while. Because this past year was especially rough they have fallen behind in payments and their annual contract is […]

A Use For Old Vinyls

FEMA and the IBOUSA are collaborating on a program to repurpose billboard vinyls.  Here are the details. Who are the participants? IBOUSA Federal Emergency Management Association (FEMA) National Voluntary Organizations Active in Disaster (NVOAD) American Logistics Aid Network (ALANaid) Everyshelter Billboard companies. What do I do with my vinyl? Why […]

OAAA Releases Creative Best Practices Guide

WASHINGTON D.C. (September 28, 2021) — The Out of Home Advertising Association of America (OAAA), the national trade association for the entire out of home (OOH) and DOOH media ecosystem, today released its “Creative Best Practices Guide,” providing a model for maximizing the impact of brand messages. OOH encompasses many […]

MRC to Issue Draft OOH Measurement Standards in 1Q 2022

The Media Ratings (“MRC”) council hopes to issue draft OOH measurement standards in the first quarter of 2022.  That was the key takeaway from MRC CEO George Ivie’s talk at last week’s IBOUSA show.  Here are some excerpts: We’ve been around for 55 years.  Non-profit located in New York.  7 […]

Company of the Day: Book Your Billboard

Company:  Book Your Billboard Markets:  South Dakota Address: 2004 N Westport Ave, Sioux Falls, South Dakota 57107 Email:  doug@bookyourbillboard.com Phone: 605-799-6977 Book Your Billboard operates 19 billboard structures in South Dakota.  The company uses Daktronics digital billboards.  The company was the subject of a Sioux Falls Business article in 2019 […]

Jim Poage on OSHA Inspections

Billboard Insider prepared this table after reviewing OSHA inspections data involving out of home companies for the 2019-2021. Year 2019 2020 9 mos 2021 Inspections 24 20 12 Violations 21 16 7 Initial Fines $60,693 $25,049 $12,755 Current Fines $43,620 $18,108 $10,891 An inspection can happen to you.  These out […]

Out of Home Photos, Anywhere, Anytime

Here are some excerpts of a talk by Fotofetch Co-Founder Gary Bamesberger at the IBOUSA show last week. I’m taking photos today in northern California, Boston, Florida and Texas.  You’re in the visual media business, so are we; getting any photo, anywhere, anytime is our directive.   You’re telling your customer’s story on a board.  […]