September 28, 2021 – Delivering Jobs, an inclusion campaign dedicated to creating pathways to one million employment and leadership opportunities for people with autism, intellectual and/or developmental differences by 2025, is launching a nationwide digital public service billboard campaign in October to coincide with National Disability Employment Awareness Month. The PSA’s slogan, “Let’s not dis our ability,” is a rallying cry for employers to recognize and embrace this qualified labor force.
National data shows that approximately eight out of 10 adults with autism, intellectual and/or developmental differences in the U.S. do not have a paid job despite having the skill sets and expertise to excel in the workplace. Delivering Jobs challenges all businesses to identify ways to incorporate this untapped workforce in diversity and inclusion initiatives; ensure they have access to a minimum of 1% of employment and leadership opportunities; and empower HR personnel to invest in the long-term success of employees of all abilities.
Bernie Hogya and Ron Wachino created the new PSA through their advertising agency Lean&Mean. Hogya and Wachino are widely known for their iconic Milk Mustache ads, which not only helped sell more milk but became a part of pop culture. The Delivering Jobs PSA will target employers in a variety of business sectors, appearing on digital billboards across the country on inventory donated by media partners.
“We are honored to help challenge the narrative around inclusive hiring,” said Lean&Mean’s Hogya and Wachino. “Companies have made significant strides in some areas of inclusion, but people with neurodifferences have been left out of the conversation. With this PSA, we highlight the abilities of people with neurodifferences and their contributions to a better overall workforce.”
“It’s truly a gift to collaborate with Ron and Bernie,” said Entertainment Industry Foundation CEO Nicole Sexton. “The creative genius they’ve demonstrated yet again hits at the heart of our message for Delivering Jobs. People with neurodifferences are an asset to a company, and this PSA powerfully illustrates that point.”
Launched in 2020, Delivering Jobs aims to build inclusive workplaces through consumer awareness, community activation, skills development, and job preparedness and workforce readiness. Neurodiversity is increasingly a key demographic for inclusion in the workforce, and DeliveringJobs.org provides resources for employees and employers, including toolkits, an accessibility checklist, case studies, and more. Formed by a coalition of non-profits and the Entertainment Industry Foundation, Delivering Jobs aims to change the narrative on inclusive hiring.
To take the #DeliveringJobs pledge, visit DeliveringJobs.org.
Download standard and custom digital billboards at https://www.oohforgood.com/delivering-jobs-digital-downloads/
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