Author: billboardinsider

Out of Home and Recession

US Real Gross Domestic Product decreased 1.5% in the first quarter of 2022.  A decrease for two consecutive quarters means a recession has arrived.  The recession could get worse if the fed raises interest rates and tightens the money supply to check 9% inflation. Investors are asking what happens to […]

Daily Mail Reports Clear Channel Outdoor Close to Selling Europe

The Daily Mail reported Saturday that Clear Channel Outdoor is close to selling the European business to a European private equity firm.  The investment banks Deutsche Bank and Moelis have been running an auction of Clear Channel Outdoor’s European business since February. Clear Channel Management has said on numerous occasions […]

Firefly Acquires UK’s Leading Taxi Ad Company

San Francisco, Calif. (July 14, 2022) – Firefly, the next-gen mobility advertising solution with best-in-class digital car top and in-car screens, announced today that it has officially expanded into international markets with the acquisition of London-based out-of-home company Ubiquitous, leading provider of UK taxi advertising throughout the main Cities in […]

Company of the Day: Manabloom Media

Company: Manabloom Media Markets:  Washington, Oregon Address: POB 626, Milton-Freewater, OR  97862 Phone: 208-953-1202 Manabloom Media operates three billboards with 6 faces in: Walla Walla, WA Touchet, WA Pendleton, OR   [wpforms id=”9787″] Paid Advertisement

Why GEFT May Have a Case Against Westfield

In a Billboard Insider article yesterday, GEFT Outdoor’s Jeff Lee was optimistic that he’ll win litigation against the City of Westfield even though Reagan v Austin seems has eliminated his ability to challenge Westfield’s sign code on the basis of differing treatment of on-premise versus off-premise signs.  The issue has […]

Do’s and Don’ts of Political Advertising

John McClung, Group Director at AdQuick The U.S. General Election is right around the corner, which means that you are probably already being pummeled by political advertising left and right (no pun intended). This will be especially true for parts of the country where hotly-contested showdowns are taking place. That’s […]

Clear Channel Delivers 1 Billion Monthly Impressions in Europe

Clear Channel Europe is proud to announce that it now has over 11,000 digital Out Of Home (DOOH) screens available across 9 markets on LaunchPAD, Clear Channel’s programmatic platform rolled out in 2021. This milestone achievement makes Clear Channel one of the leading programmatic media owners in Europe based on […]

Company of the Day: Magellan Transit

Company: Magellan Transit Media Markets:  Nationwide Address: 3745 Cherokee St NW, Suite 304, Kennesaw, Georgia  30144-06788 Email: sales@magellan-tsa.com Phone: 770-956-1419 Magellan Transit Media creates advertising campaigns on the site of a nationwide network of trucks. Magellan was started in 1994 and installs vinyl adhesive backed ads on the side of commercial vehicles. The company is […]

Reagan v Austin Impacts Indiana Court Decision

In a July 11 ruling on GEFT Outdoor v City of Westfield the Indiana US Court of Appeals for the Seventh District remanded an out of home dispute back to a lower court to reconsider a verdict in light of Reagan v Austin. Westfield, Indiana denied a request by GEFT […]

Who Has What Share of the US OOH Market

Billboard Insider has computed US out of home market share figures for 2021. Public out of home companies account for approximately two-thirds of US out of home market share. Lamar controls 25% of US out of home revenues, followed by OUTFRONT at 21% and Clear Channel Outdoor at 17%. The […]