Author: billboardinsider

Programmatic: The OOH WAVE of the Future

By Chad Smith, Head of Media Owner Supply, Blip Billboards As more people are emerging from the pandemic and getting back to normal, out-of-home is making a comeback stronger than ever. Several trends are driving this: digital burnout, screen fatigue, and data privacy concerns are merging with a move towards […]

Company of the Day: Greater Vision Outdoor

Company:  Greater Vision Outdoor Markets:  Kentucky Address: 4070 Mudlick-Flippin Road, Thompkinsville, Kentucky,  42167 Phone: 270-427-8951 Greater Vision Outdoor operates a billboard plant in south central Kentucky in the following communities: Glasgow Thompkinsville Hodgenville Barren County The company was started by Josh and Ashlee Strong in 2008.         […]

Scott Wells: We are a Real GDP-Plus Business

Clear Channel Outdoor CEO Scott Wells delivered upbeat remarks at yesterday’s Morgan Stanley Technology, Media and Telecom Conference.  Here are some of his remarks. The advertising spend upside Only about half of the campaigns that get initiated use out of home…speaks to the opportunity that’s ahead for us. Sales force […]

A Dispute Between Competitors

A pattern of anticompetitive behavior may backfire on you.  That’s the lesson of Daisy Outdoor Advertising versus Abbott Company Outdoor Advertising. Here are the facts. Daisy Outdoor erected a legal billboard on real estate property it owned in Gaffney, South Carolina.  In addition to the billboard the property included a […]

Rate This Ad by Wes Frick

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: Great Outdoors

Company: Great Outdoors Advertising Market:  Maryland Headquarters: 12736 Knoll Rd, Mount Airy, Maryland  21771-6002 Phone: 301-831-3473 Email:  bryan@greatoutdoorsadvertising.com Great Outdoors Advertising operates an out of home advertising plant with 14 billboard faces around Hagerstown, Maryland.   Insider talked with owner Bryan Mack. Bryan, how did you enter the business? I lost a bet. […]

Billboards Urge Ukrainians to Resist Russia

By Tetiana Denysiuk, RTM-Ukraine Outdoor Ad company My  name  is Tetiana Denysiuk, I’m responsible for public relations at “RTM-Ukraine”  outdoor  ad  company and at the Industrial Committee of Outdoor Advertising  in  Ukraine. I’m writing to several magazines and blogs I used to read in peaceful time. You used to inspire […]

Sr Ad Execs Increase Use of QR Codes in Out of Home Advertising

Miami, Florida — March 3, 2022 – The use of QR codes increased dramatically during the pandemic, predominantly to make processes contactless and safer for consumers. Today, they’ve become the preferred method of interacting with retailers, restaurants, transportation hubs, and more. In fact, new research from Alfi (NASDAQ: ALF), an […]

Company of the Day: Grapevine Outdoor

Company:  Grapevine Outdoor Markets:  Oregon Address: Portland, Oregon. Email: info@grapevineoutdoor.com Phone: 503-333-5957 Grapevine Outfoor operates a plant of wallscapes, digital billboards, advertising trucks and indoor mall signage in Portland, Oregon.  The company’s principals are Abe Tannenbaum and Russell Davis-Cohen     [wpforms id=”9787″] Paid Advertisement  

Six Tips to Help Your OOH Attorney Help You

By Michael Wardle, General Counsel, Yesco Outdoor Media Your attorney is your ally and advocate. Here are six tips for actions that you take to simplify the process of working with your counsel to get the best results: (1)  Establish Expectations up front Neither you nor your attorney wants to […]