Today’s podcast guest TG Shaw, President of Reeves Shaw Media, talks about selling out of home and mistakes people make selling out of home. How did you get into the out of home business? I grew up in the northern suburbs of Atlanta and when I graduated high school I […]
Ubimo, a Quotient brand, specializes in transforming data into actionable marketing insights for the Out-of-Home (OOH) space. Today we will be exploring OOH exposure in and around gas stations and convenience stores in top summer destinations and the impact it has on OOH. Summer vacation is the perfect time to […]
The OAAA and Nielsen have put together a terrific infographics series summarizing Nielsen’s 2020 digital OOH Advertising report. Here’s the infographic on how digital street level advertising engages consumers and drives action. [wpforms id=”9787″] Paid Advertisement
DANVILLE, Ill, — (August 25, 2020) — Watchfire Signs, a leading provider of exterior and interior LED signs, announced that its Fremont Street Experience Canopy project in Las Vegas was named the Specialty Construction Best Product 2020 Southwest by Engineering News-Record (ENR). Click to tweet. ENR, which reports on the […]
Hivestack, a global ad tech leader in digital out-of-home (DOOH), today announced the appointment of global marketing strategist Nikki Hawke to the position of Chief Marketing Officer. As Hivestack’s first ever CMO, Hawke will report to the Company’s Chief Executive Officer, Andreas Soupliotis. She will lead the team responsible for […]
Company: Maloney Outdoor Markets: Kentucky, Indiana Headquarters: PO Box 4849, Louisville, KY 40204 Phone: 502-584-5512 Email: info@maloneyoutdoor.com Maloney Outdoor is a family owned local billboard company serving Louisville Kentucky and Southern Indiana including New Albany, Clarksville, Jeffersonville, Floyd County and Clark County. The company’s products include Expressway Bulletins, Billboards on Major Roads in Louisville and […]
We’ve written before about Alex Shunnarah, the Alabama lawyer who rents 2,500 billboards a year to promote his accident and injury law practice. Shunnarah is having a billboard design contest. The winner will receive a $500 VISA gift card. Submissions are due September 30, 2020 Insider’s take: A clever way […]
GRAND RAPIDS, Mich—The latest billboard for Mary Free Bed Rehabilitation Hospital, in collaboration with advertising agency Extra Credit Projects (ECP), has viewers doing double-takes.The design, which features a strategically placed fallen ‘F,’ continues the organization’s playful brand voice while reinforcing their mission and message of hope and love during the fall season.While the hospital is nationally known for […]
Baton Rouge, LA – August 24, 2020 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest outdoor advertising companies in the world, today announced that, through its ongoing partnership with the City of Las Vegas, it will build a new informational digital advertising sign, or Parquee®, created specifically to […]
OAAA President and CEO Anna Bager was on the Local marketing trends podcast last week. Some of her comments. On recovering from the pandemic We really retained traffic very well. It wasn’t like people weren’t allowed to go out of their houses. No…they were still going out of certain things. […]
