Author: billboardinsider

Kentucky HB 328 Signed By Governor

Kentucky Governor Andy Beshear has signed into law Kentucky HB 328, the legislation to revise and reinstate Kentucky’s sign rules. The bill amends Kentucky’s sign controls in a way that distinguishes rules based on whether a sign owner is compensated for a sign or not.  Federal Courts threw out Kentucky’s previous […]

Company of the Day: Universal Media Group

Company:  Universal Media Markets:  Nationwide Address: PO Box 68, Heber City, UT  84032 Phone: 866-950-3331 Universal Media specializes in place based advertising in malls.  The company’s owners have over 35 years combined experience in out of home advertising.  The company operates digital smart screen displays.  Shawn Cohen is a co-founder and […]

Out of Home Companies Outperform Market in 1Q 2021

The three public US out of home companies outperformed the market for the 3 months ended March 31, 2021.  Outfront was up 15%, Lamar up 14%, Clear Channel Outdoor up 10% versus a 6% increase in the Standard and Poors 500. US Public Out of Home Companies Versus S&P 500  […]

A time I failed when selling Out of Home, and what I learned.

Pete Hautem has 44 years experience selling out of home.  We asked him to tell us about a time he failed when selling out of home and what he learned.   You learn more from failure than from success.  As recently as this year I had a couple of prospects that […]

Joe Mancino on Permitting

Here’s some advice from Joe Mancino, CEO of Greensigns Chicago and former mayor of Hawthorn Woods, Illinois on permitting. Joe Mancino, GreenSigns Chicago When you’re dealing with city hall and you’re dealing with folks at the counter level the first thing you need to remember is be nice. Be nice. […]

Group M Increases US Ad Forecast

Group M has revised upwards a forecast for US ad spending and US out of home spending. US ad spend (excluding political) is expected to grow 15% in 2021, up from a previous forecast of 12% due to stronger than expected economic growth and expanding numbers of small businesses which […]

Company of the Day: Turner Outdoor

Company:  Turner Outdoor Advertising Markets: Texas Headquarters: 940 Eikel Street, New Braunfels, TX  78130 Phone: 830-609-SIGN Email: info@turneroutdooradvertising.com Turner outdoor advertising has been in South Central Texas for 29 years.  The company has 27 billboard structures located on I-55 between San Marcos and San Antonio.  Most of the billboards are 14 […]

5 Things About Link Media and Boston Omaha

Here are 5 things about Link Media Outdoor which Billboard Insider learned after reading  2020 10k for Link Media’s parent Boston Omaha. This stock is capital gains, not current income.  Link Media’s parent Boston Omaha doesn’t intend to become a REIT or pay dividends any time soon.  It want to […]

iKahan Develops Space Billboard

iKahan Media has developed three pathbreaking out of home opportunities Space Billboards In collaboration with SpaceX, NASA, and the guys who brought you Sputnik, iKahan is launching the world’s first ever extraterrestrial billboard.  iK-LUNAR-001 will be conveniently located on the south pole of the moon, in clear view of passing […]

Kym Frank on the Path to Real Time Impressions

On yesterday’s Billboard Insider podcast Stephen Freitas suggested the out of home industry needs to move towards real time impressions data in order to compete effectively with online advertising.  Billboard Insider asked Geopath President Kym Frank  about the path to real time impressions. Kym, how often does existing Geopath impressions […]