Some good news and bad news in the national brand ad spend figures compiled by Standard Media Index. Bad news first. National brand spending on all formed of media has fallen for five consecutive months and declined by 3% in October 2022 The good news is that national brand ad […]
SignValue has prepared an infographic summarizing Clear Channel Outdoor’s 3Q 2022 performance. If you have questions contact Paul Wright, CEO, SignValue, paul@signvalue.com, 480-657-8400. [wpforms id=”9787″] Paid Advertisement
Showcase Your Success with Peers Advertisers are always interested in learning about marketing success, especially within their own product category. Every OOH account executive knows the OOH medium works, and they also know the power of an advertiser testimonial that offers quantifiable proof of the value of OOH in […]
Outdoorlink has a terrific product which allows you to remotely monitor and control your billboard lights and digital billboards. Billboard Insider talked with Duane Fredrickson, General Manager of Circle City Outdoor’s 65 face billboard plant about how he uses the Smartlink service to manage the lights. What is Smartlink? Smartlink […]
Volta announced third quarter financials this week. Volta generates revenues from selling advertising on digital screens installed on electric car vehicle charging stations. Here’s a summary of performance. Ad revenue was $12.2 million for the third quarter for 2022. While this is up 66% from the prior year it […]
Company: Riley Outdoor Headquarters: 704C Plaza Blvd. #106, Kinston, NC 28501 Markets: North Carolina Phone: 252-527-2223 Email: RobertMoore@RileyOutdoor.com Riley Outdoor was formed in August 2005 and owns a 200 face billboard plant in 11 counties in eastern North Carolina. Robert Moore is President. The company is named after Moore’s daughter Riley. […]
U.S. Travel Association reports that travel-related spending is at its highest level since the pandemic began, currently 6% above 2019 levels. Billboard Insider talked with Jonathan Fuller, Chief Revenue Officer at Intersection about how travel and entertainment companies are taking advantage of out of home advertising. Jonathan, What stands out […]
SignValue has prepared an infographic summarizing OUTFRONT’s 3Q 2022 performance. If you have questions contact Paul Wright, CEO, SignValue, paul@signvalue.com, 480-657-8400. [wpforms id=”9787″] Paid Advertisement
November 10, 2022. Atlanta, GA – Mashburn Outdoor announced today the divestiture of Outdoor Advertising Assets in Atlanta to OUTFRONT Media, Inc. (NYSE: OUT). This transaction included 21 digital displays and eight static faces. Mashburn’s footprint represented the largest independent digital network in the suburbs of Atlanta. Drachman M&A Co. […]
Link Media, the wholly owned out of home subsidiary of Boston Omaha, grew rapidly during the third quarter of 2022 due to acquisitions. Here’s a summary of Link Media performance as reported in Boston Omaha’s 3rd quarter 2022 financials: Revenues increased by $1.9 million to $9.9 million during the […]
