Pete Hautem has 44 years experience in selling out of home.  Here are a couple of his keys to effectively selling out of home.

Believe in what you’re selling.

You’ve got to believe in the concept you’re selling.  If I didn’t believe in out of home I wouldn’t have been doing this for 44 years and loving every single minute of it. If you don’t believe in it, your prospect/client definitely won’t believe in it

Be a consultant, not a sales person.

So many sales people, especially at big companies are under pressure every single day to sell a billboard to somebody before they come back into the office.  When you’re under that kind of daily pressure you lose your ability to think like a consultant or an educator.  You’ve only got one thing on your mind.  “I’ve got to get a signed contract”.  Every successful Out of Home salesperson I’ve ever known thinks about the client first.  We’re not used car salesmen.  We’re not in a retail store selling ties and shirts and hats.  We are selling a service.  We’re selling an intangible product that’s designed to help our clients sell tangible products. That’s what makes us consultants!

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