Out of Home is still a great value versus other forms of media.  Here’s a chart from the PJ Solomon March 2021 Media monthly which compares the CPM (cost per thousand views) of out of home versus media and online advertising.  Bulletins and posters have a CPM cheaper than TV, Podcasts, radio, mobile video, desktop video, newspapers and magazines.  Only mobile display and general display ads are cheaper.

Source:  PJ Solomon March 2021 media monthly

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