Author: billboardinsider

Adams Outdoor Partners with Dress for Success Charlotte

In 2020, over 3 million women left the workforce. In September of 2020 alone, for every man that left the workforce, four women left as well. Covid-19 has no doubt caused long-standing cracks in the life that we knew, cracks that we will be fighting to repair for years to […]

Adquick Ranks 74th on Inc Magazine List of California’s Fastest Growing Private Companies

LOS ANGELES, March 16, 2021 /PRNewswire/ — AdQuick, the top out-of-home (OOH) advertising marketplace in the world, today announced that it is the 74th fastest growing company in the annual Inc. 5000 Regionals: California list, the most prestigious ranking of the fastest-growing California-based private companies. “Being placed on the Inc. 5000 Regionals: California list is a milestone for us,” […]

Place Exchange Launches Programmatic in Canada

New York, NY — March 17, 2021 — Place Exchange, the leading SSP for programmatic out-of-home (OOH) and place-based media, announced its expansion into Canada. Marketers can now tap into thousands of premium digital OOH screens across the Canadian market, from publishers such as Adapt Media, Ads Alfresco, AdStash, Allvision, […]

Evan Richheimer and Luis Cerda: We always wanted to be entrepreneurs.

Today’s podcast guests are Evan Richheimer and Luis Cerda, Co-Founders of New Tradition Media an out of home company which operates a large format out of home plant in 16 large US cities.   They talk about getting started, the Regency signs purchase and how they secured One Times Square.  Don’t […]

New and Noted – March 17, 2021

Vogue Business says fashion advertisers have rediscovered out of home in Out-of-home advertising: The big fashion comeback.  The article cites OAAA sponsored research that more people are noticing out of home ads post-pandemic and quotes Adquick’s Chris Gadek fashion brand and retailer advertising is up 573% year over year.  Anna […]

In-Vehicle Ads an Opportunity for Out of Home?

By Brad Getter, Owner, Megagraphics I’m seeing more prototype cars with giant screens in the dash… what’s this going to mean for OOH when these become production models? Can the industry grab this close-up in-person space? That’s some darn nice ad real estate right there folks. Could existing outdoor regulations […]

Company of the Day: Triad Outdoor

Company:  Triad Outdoor Advertising Markets: North Carolina Address: 131 Industrial Avenue , Greensboro, NC 27406 Email: jpbryant@triadinvestmentco.com Phone: 336-247-3313 Triad Outdoor is a family owned and operated Outdoor Advertising company based in Greensboro North Carolina providing coverage in eight Central North Carolina counties known as the Piedmont-Triad area of NC.  […]

OUTFRONT’s Siegel Says There are No Distressed Sellers

OUTFRONT EVP/CFO Matt Siegel says there are no distressed OOH sellers right now.  Here’s a selection of Siegel’s comments at the Deutsche Bank Media Internet and Telecom Conference last week. On Acquisitions We always do tuck ins.  We put them on hold when the pandemic hit.  We just closed a […]

Signbird Can Repurpose Your Drone Video for OOH Marketing

SignBird, an out-of-home service company, helps operators create content that’s designed to sell billboard ad space. Whether it’s ride sheet design, photography, aerial drone videography, or website design, SignBird is an out-of-home marketing engine that’s on a mission. Billboard Insider caught up with John James, Founder/President, to hear how billboard […]

Rate This Ad By Out of Home Creative

Rate This Ad allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great).  Then the designer recommends how to improve the ad.  This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder […]