Author: billboardinsider

Taking Advantage of A Current Trend

By Neil Bell, Founder and Owner, New South Outdoor At New South Outdoor, we have had a number of new advertisers come on board in the last couple of months that have exclusively run “Now Hiring” ads. I am very happy to have this new business but it got me […]

Auz Khan’s tips for generating more Out of Home sales leads

Today’s podcast guest Auz Khan, CEO of Adwatch Media gives tips on how to use your website to generate more sales leads and what to put on an available billboard. Here are the highlights. What is Adwatch Media and how can it help out of home companies. Adwatch Media is […]

Campbell and Sirmon Retiring at Lamar

Robert Campbell, Lamar’s Atlantic Regional Manager, and Tom Sirmon, Lamar’s Gulf Coast Regional Manager, who collectively have been with Lamar for more than 90 years, each announced just before Easter that they would be retiring this summer.   Lamar has 7 regional managers who oversee more than 155 local offices.  Here’s […]

Intersection Hires Sheri Ham to Expand Programmatic OOH

New York, NY – April 13, 2021 – Intersection, the leading smart cities media and technology company, today announced the addition of Sheri Ham as Vice President of Programmatic Partnerships and Sales. In this role, Ham will set the company’s programmatic strategy and oversee its execution and rollout, driving revenue […]

Company of the Day: Valley Outdoor Media

Company: Valley Outdoor Media, LLC. Markets:  Alabama Registered Address: 100 Oxmoore Rd, Suite 110, Birmingham, AL. 35209 Email: sales@valleyoutdoormedia.com Phone: 256-509-5544 Valley Outdoor Media operates a Watchfire 19 mm 10′ by 30′ digital billboard at the intersection of Mountain Cove Blvd and Sutton Road in Hampton Cove AL.  the company […]

Can you collect a 4 week contract when the ad comes down after 3 days?

Yesterday we discussed some of the logo infringement issues associated with Peruto vs Catalyst.  Today we’ll discuss some of the collection issues.  Can you collect money on an ad contract if it’s cancelled after only a few days.  Maybe not if your contract or the record is ambiguous.  Here are […]

David Buring: We’ve Recovered Quicker Than Many

David Buring has over 30 years experience in the out of home industry.  Insider talked with him yesterday to find out what’s new and how his company is coping with Covid. What’s new since we talked last? A lot has been going on the past few years since we last […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Pikasso Enters Programmatic Out of Home with Broadsign

LEBANON and MONTREAL — April 12, 2021 — Pikasso and Broadsign today announced that they’ve teamed to bring Pikasso’s network of premium digital-out-of-home (DOOH) displays to the Broadsign Reach programmatic DOOH supply-side-platform (SSP). With Pikasso’s DOOH inventory on-boarded to Reach, which is integrated with more than 30 omnichannel and DOOH […]

Killer OOH Sales Proposals (Part 1)

Selling is the changing of minds; a sales proposal is the playbook for that change. After the data gathering meeting return with a proposal for the client within 2 to 4 business days. Get the client’s agreement about timing. The impact of your proposal declines every day you delay. If […]