LEBANON and MONTREAL — April 12, 2021 — Pikasso and Broadsign today announced that they’ve teamed to bring Pikasso’s network of premium digital-out-of-home (DOOH) displays to the Broadsign Reach programmatic DOOH supply-side-platform (SSP). With Pikasso’s DOOH inventory on-boarded to Reach, which is integrated with more than 30 omnichannel and DOOH […]
Author: billboardinsider
Killer OOH Sales Proposals (Part 1)
Selling is the changing of minds; a sales proposal is the playbook for that change. After the data gathering meeting return with a proposal for the client within 2 to 4 business days. Get the client’s agreement about timing. The impact of your proposal declines every day you delay. If […]
Don’t Make Unauthorized Use of a Logo in an Out of Home Ad
Don’t make unauthorized use of a company logo. That’s one of the lessons of A. Charles Peruto Jr. vs Catalyst Outdoor Advertising. Here are the facts. Attorney Charles Peruto filed a lawsuit versus Santander bank over a $267,000 prepayment penalty on a loan. The lawsuit was dismissed. Peruto wished to […]
Adams Outdoor Uses OOH to Fight Racial Violence
Charlotte closed 2020 as the most violent year in the city’s history since 1993, with 129 homicides. This is just a microcosmic example of the national violence and the systemic racism that has taken over the news and people’s thoughts. After the brutal murder of George Floyd by the hands […]
Company of the Day: Urban Groupe
Company: Urban Groupe Market: Chicago, IL Email: sales@urbangroupe.com Phone: 773.697.9516 Urban Groupe is based in the City of Chicago. They offer growing coverage throughout the metropolitan market, including their City Squares 10′ x 10′ platform. Their locations include: the Loop, River North, Lincoln Park, Lakeview, Bucktown, Wickerpark and the Gold Coast. […]
Boston Omaha Raises $59 Million Via Stock Issue
Boston Omaha raised $59 million in cash via sale of 2.6 million shares of class A common stock at a price of $25 per share. Proceeds from the sale will be used to grow the company’s Link Media Billboard business and to fund the expansion of Boston Omaha’s fiber to […]
New Tradition Acquires 4 Portland Walls from Onsite Advertising
New Tradition Media is excited to announce the acquisition of 4 spectacular wallscapes in Portland, OR, from Onsite Advertising. New Tradition now has a total of 5 high- impact advertising units in prime Portland neighborhoods: in Goose Hollow (including reads to West Burnside), at the entrance to the lively […]
Five Simple Truths for Thriving in Out of Home
The best advice Insider heard this week comes from United Outdoor Media Owner Trey Bledsoe. In a company of the day interview we asked Trey what his company’s goals were for 2021 and he said this: We want our clients to see results We want our landowners to be happy […]
Two Thoughts on Design and Out of Home Sales
Pete Hautem has 44 years experience selling out of home. We asked him for his thoughts on how design and sales are connected and said said this. Design the out of home first, when you’ve got a multi-media campaign Many years ago we always told creative directors I’ve you’re going […]
Company of the Day: Tyler Outdoor
Company: Tyler Outdoor Markets: Oklahoma. Headquarters: 5101 S. Shields Blvd, Oklahoma City, OK 73129 Phone: 405-616-5000 Tyler outdoor was founded in 1965 by Ralph Tyler. Tyler Outdoor owns 1,600 Street Furniture and Billboard faces in the Oklahoma City and Tulsa Metro areas. Tyler Outdoor is part of a local, family owned […]