Robert Campbell, Lamar’s Atlantic Regional Manager, and Tom Sirmon, Lamar’s Gulf Coast Regional Manager, who collectively have been with Lamar for more than 90 years, each announced just before Easter that they would be retiring this summer. Lamar has 7 regional managers who oversee more than 155 local offices. Here’s […]
Author: billboardinsider
Intersection Hires Sheri Ham to Expand Programmatic OOH
New York, NY – April 13, 2021 – Intersection, the leading smart cities media and technology company, today announced the addition of Sheri Ham as Vice President of Programmatic Partnerships and Sales. In this role, Ham will set the company’s programmatic strategy and oversee its execution and rollout, driving revenue […]
Company of the Day: Valley Outdoor Media
Company: Valley Outdoor Media, LLC. Markets: Alabama Registered Address: 100 Oxmoore Rd, Suite 110, Birmingham, AL. 35209 Email: sales@valleyoutdoormedia.com Phone: 256-509-5544 Valley Outdoor Media operates a Watchfire 19 mm 10′ by 30′ digital billboard at the intersection of Mountain Cove Blvd and Sutton Road in Hampton Cove AL. the company […]
Can you collect a 4 week contract when the ad comes down after 3 days?
Yesterday we discussed some of the logo infringement issues associated with Peruto vs Catalyst. Today we’ll discuss some of the collection issues. Can you collect money on an ad contract if it’s cancelled after only a few days. Maybe not if your contract or the record is ambiguous. Here are […]
David Buring: We’ve Recovered Quicker Than Many
David Buring has over 30 years experience in the out of home industry. Insider talked with him yesterday to find out what’s new and how his company is coping with Covid. What’s new since we talked last? A lot has been going on the past few years since we last […]
Rate This Ad by Greg Callaham
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Pikasso Enters Programmatic Out of Home with Broadsign
LEBANON and MONTREAL — April 12, 2021 — Pikasso and Broadsign today announced that they’ve teamed to bring Pikasso’s network of premium digital-out-of-home (DOOH) displays to the Broadsign Reach programmatic DOOH supply-side-platform (SSP). With Pikasso’s DOOH inventory on-boarded to Reach, which is integrated with more than 30 omnichannel and DOOH […]
Killer OOH Sales Proposals (Part 1)
Selling is the changing of minds; a sales proposal is the playbook for that change. After the data gathering meeting return with a proposal for the client within 2 to 4 business days. Get the client’s agreement about timing. The impact of your proposal declines every day you delay. If […]
Don’t Make Unauthorized Use of a Logo in an Out of Home Ad
Don’t make unauthorized use of a company logo. That’s one of the lessons of A. Charles Peruto Jr. vs Catalyst Outdoor Advertising. Here are the facts. Attorney Charles Peruto filed a lawsuit versus Santander bank over a $267,000 prepayment penalty on a loan. The lawsuit was dismissed. Peruto wished to […]
Adams Outdoor Uses OOH to Fight Racial Violence
Charlotte closed 2020 as the most violent year in the city’s history since 1993, with 129 homicides. This is just a microcosmic example of the national violence and the systemic racism that has taken over the news and people’s thoughts. After the brutal murder of George Floyd by the hands […]