Author: billboardinsider

Allvision Adopts Sustainability Policy

Toronto – April 22, 2021 – In honor of Earth Day 2021, and aligned with the United Nation’s push for a post-COVID ‘Green Recovery,’ Allvision Digital Out-of-Home has strengthened their existing environmental policies to create a comprehensive corporate Environmental and Sustainability Policy to bring the company into a greener future. […]

Extra Credit Projects Campaign Supports Earth Day

GRAND RAPIDS, MICH— Midwest advertising agency Extra Credit Projects (ECP) is bringing international awareness and creativity to climate issues through its partnership with Out of Home Advertising Association of America (OAAA) and EARTHDAY.ORG. The campaign supporting EARTHDAY.ORG aims to engage people in conversation and action around climate restoration. “We are […]

Media Resources Acquires in Store Graphics and Display Solutions Provider

Oakville, Ontario, April 20th, 2021– Media Resources Inc., an integrated sign solutions provider of Digital LED Displays (Indoor & Outdoor), Large Format Digital Printing, custom 3D Creations, and Installation Services, is pleased to announce the acquisition of Impulse Graphics & Display Solutions, headquartered in Mississauga, Ontario. Media Resources says the […]

Company of the Day: Venture Outdoor

Company: Venture Outdoor Advertising Markets: Missouri Headquarters: 15664 Barton St., Overland Park, KS  66221 Phone: 913-730-8353 Venture Outdoor Advertising operates a billboard plant with 115 faces in Missouri.  The company was started in 2013 by Randy Jackson.  Prior to starting Venture, Jackson was a VP for CBS Outdoor in Los Angeles […]

Branded Cities Acquires San Francisco Signs from City Outdoor

New York, NY– April 19, 2021 – Branded Cities, a premier Out-of-Home and iconic media company in North America, today announced the acquisition of a portion of the San Francisco assets of City Outdoor, further increasing its North American footprint.  The all-cash deal adds two iconic faces to Branded Cities’ […]

Stu Lee: Wind and Hail are a Billboard Operators Enemy

Stu Lee at Bassler Insurance writes billboard liability and billboard replacement policies nationwide.  Insider asked Lee about trends in the billboard insurance market. What’s new at Bassler Insurance since we talked last? Very pleased to announce that our billboard operators/outdoor advertising insurance program has grown to serving clients in 32 […]

Lamar to Honor Teachers on Billboards

Baton Rouge, LA – April 20, 2021 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest outdoor advertising companies in the world, today announced that the company will honor teachers and educators across its national digital billboard network in celebration of Teacher Appreciation Week 2021, taking place May 3-7. […]

Mark Read to Keynote WOOH Europe Summit

WPP Chief Executive Officer Mark Read is to be a keynote speaker at the World Out of Home Organization’s virtual European Summit on May 18. Read will be interviewed by WOO President Tom Goddard. The Summit will be hosted from London. Mark Read has headed the world’s largest advertising group […]

Killer Sales Proposals (Part 2)

Last week I reviewed the first 4 parts of a killer OOH sales proposal: Needs and Objectives Rationale. Why Out of Home Why Your Company Today I’ll cover the last four parts of a killer sales proposal. 5.  Creative Clients spend 80% of their efforts on “where” to advertise and […]