Author: billboardinsider

New Tradition Acquires 4 Portland Walls from Onsite Advertising

  New Tradition Media is excited to announce the acquisition of 4 spectacular wallscapes in Portland, OR, from Onsite Advertising. New Tradition now has a total of 5 high- impact advertising units in prime Portland neighborhoods: in Goose Hollow (including reads to West Burnside), at the entrance to the lively […]

Five Simple Truths for Thriving in Out of Home

The best advice Insider heard this week comes from United Outdoor Media Owner Trey Bledsoe. In a company of the day interview we asked Trey what his company’s goals were for 2021 and he said this: We want our clients to see results We want our landowners to be happy […]

Two Thoughts on Design and Out of Home Sales

Pete Hautem has 44 years experience selling out of home.  We asked him for his thoughts on how design and sales are connected and said said this. Design the out of home first, when you’ve got a multi-media campaign Many years ago we always told creative directors I’ve you’re going […]

Company of the Day: Tyler Outdoor

Company: Tyler Outdoor Markets: Oklahoma. Headquarters: 5101 S. Shields Blvd, Oklahoma City, OK  73129 Phone: 405-616-5000 Tyler outdoor was founded in 1965 by Ralph Tyler. Tyler Outdoor owns 1,600 Street Furniture and Billboard faces in the Oklahoma City and Tulsa Metro areas. Tyler Outdoor is part of a local, family owned […]

Lamar’s Logo Business

How would you like to operate a non-cyclical, high-margin, monopoly with legal barriers to entry?  That’s Lamar Advertising’s highway logo business.  It goes by the name of Interstate Logos LLC.   Lamar entered the business in 1988 and is the largest provider of logo sign services in the US. Logos signs […]

Branded Cities Acquires Three Soho Billboards from City Outdoor

New York, NY– April 07, 2021 – Branded Cities, a premier Out-of-Home and iconic media company in North America, today announced the acquisition of a series of SoHo neighborhood spectaculars of City Outdoor, further increasing its footprint in the New York market. The all-cash deal for the signs located at […]

Digital Billboard Execution Makes The Difference

By Robert Klausmeier, VP Sales, Renfroe Digital Outdoor Choosing advertising…..it can be hard, right? The media world has splintered into such a fragmented space of ways to deliver content, the choices are exhaustingly vast. Each media outlet comes with a group of professional and polished sales people all holding a […]

Tennessee Out of Home Operators Meet May 10

By Tammy A Phillips, CEO/Executive Director, Outdoor Advertising Association of Tennessee Our Annual meeting will be held May 10th at The Hermitage Hotel in Nashville. We have decided to open our meeting up to anyone involved in the OOH industry in the state of Tennessee this year! The registration fee […]

Road Runner Partners with Place Exchange

Rancho Santa Margarita, CA – April 7, 2021 – Road Runner Media, a mobile Digital Out Of Home (mDOOH) media company driving the future of road safety and advertising, today announced a strategic partnership with Place Exchange, a leading supply-side platform (SSP) for programmatic DOOH media. Through this partnership, the […]

Lamar Sponsors $300 Million SPAC

Lamar Advertising filed an S-1 to raise $300-345 million via a special purpose acquisition company (“SPAC”) named Lamar Partnering Corporation (“LPC”). Lamar will own approximately 20% of the LPC.  LPC will be managed by members of Lamar’s management team including Ross Reilly, Lamar’s VP of Mergers and Acquisitions who will […]