MegaBrands is a comprehensive review of the largest national advertisers in both OOH and total media. The report reviews the top 100 OOH advertisers and top 100 total media advertisers, along with their ad spend by medium, and ad agency relationships. Ranked in order of OOH spending, the top 20 advertisers […]
Brands have a unique opportunity to connect with consumers as they feel the joy and excitement of being outdoors. That’s OUTFRONT Senior Marketing Specialist Kiera Wood commenting on the post pandemic marketing opportunity. You can watch here 90 second video below. OUTFRONT has been running a great series of short […]
Baton Rouge, LA – April 6, 2021 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest outdoor advertising companies in the world, has teamed with Warner Music Nashville and country music superstar Brett Eldredge for a digital billboard campaign designed to shine the light on the good works and […]
Company: United Outdoor Media Markets: Kentucky, Tennessee, Indiana, Ohio Address: 360 North Main St, London, Kentucky, 40741-1365 Email: trey@unitedoutdoormedia.com Phone: 606-878-2660 United Outdoor Media was formed in 1996 by Baxter Bledsoe Jr, Robert Gilbert and Bobby Jones to develop signs in Southeastern Kentucky with an emphasis on I-75. In 2002 […]
By Kerry Yoakum, Vice President of Government Affairs, OAAA Numerous States have enacted new billboard laws due to legal challenges or the prospect of litigation. This on-going trend started when Oregon’s billboard law was challenged due to the common distinction between regulating on-premise and off-premise signs. The State lost in […]
OOH Buyer: Swing Media Address: 7421 Beverly Blvd #13, Los Angeles, CA. 90036 Email: jason@swingmedia.com IG: @swingmedia Phone: 323-936-3000 Swing Media was founded in 1998 to assist clients with out of home buying. Jason Swing is the company’s founder. Majd Elias is President. Insider talked with founder […]
DANVILLE, Ill. — (April 5, 2021) — Watchfire Signs, a leading manufacturer of on premise LED signs, digital billboards, and video scoreboards, announced that it is a Premier Sponsor of the ISA International Sign Expo® 2021 virtual conference and expo, and will be a prominent exhibitor. ISA International Sign Expo 2021 will be […]
NEW YORK, April 5, 2021 /PRNewswire/ — Mesmerize (www.mesmerize.com), a prominent out-of-home media company specializing in patient education at the point of care, announced the expansion of its Giving Tuesday initiative to include pro bono media donated to charitable organizations in addition to a monetary donation. Beginning in 2020, Mesmerize implemented a […]
Last week I discussed the importance of sales call preparation. Today I identify 35 high gain sales questions you can use in your first meeting with a prospect. As you prepare questions for your initial call organize your note pad into three sections (use Post-it notes as tabs) General questions/notes […]
Covid has resulted in an increase in bad debts at the public out of home companies. Here’s a breakout of who took what writeoffs in 2020. Table 1 – Accounts Receivable Writeoffs for Public US Out of Home Companies (million dollars) And this table shows writeoffs as a percentage of […]
