Author: billboardinsider

OUTFRONT Adds New Social Out of Home Capabilities

NEW YORK, NOVEMBER 30, 2022  –  OUTFRONT Media (NYSE:OUT), one of the largest out-of-home media (OOH) companies in the U.S., today announced that it has enhanced OUTFRONT PRIME with new social out-of-home (sOOH) capabilities. OUTFRONT PRIME expands the company’s reach to brands looking to harness this powerful combination by marrying social […]

Scott Wells: The Market for Out of Home Continues to be Steady

At Tuesday’s Wells Fargo TMT Summit Clear Channel Outdoor CEO Scott Wells suggested that out of home demand is steady and that a sale of the company’s European assets is inching forward.  Here are the highlights from his talk. The out of home market is holding up The market for […]

Allvision Expands in Toronto

TORONTO, ON (November, 2022) – Allvision, Canada’s premiere pure-play digital out-of-home media company, is proud to announce it has 3 new digital boards live across the GTA. With a rich history of out-of-home development, Allvision has crafted a significant portion of the most highly valued large format digital out-of-home inventory […]

Talon Rebrands as it Enters 10th Year

London, UK. 30, November, 2022. Talon, the global independent Out of Home (OOH) media agency, today unveils a company rebrand as it continues its ambitious global expansion and commitment to being the global Out of Home media agency of choice. Approaching its tenth year, Talon, which works with global brands […]

Company of the Day: Vision Outdoor

Company: Vision Outdoor Markets:   Baltimore, Maryland Address: 1340 Smith Avenue, Suite 200, Baltimore, MD. 21209 Email: info@visionoutdoor.com Phone: 410-779-1223 Vision Outdoor is the Mid-Atlantic’s only independent digital billboard operator with seven (7) faces including one static board in the Baltimore metropolitan area along interstates I-95, I-395 and I-83. Chris Ziolkowski, […]

Cannabis and Out of Home – November 2022

In the November 2022 elections, two new states legalized recreational Marijuana for people over 21 years. Maryland voted 67% approval. Missouri voted 53% approval. Billboard Insider’s take:  This will mean more advertising dollars for the out of home industry in Maryland and Missouri. Expect to see regulations on where a […]

Orange Bank and Jellyfish Launch Programmatic DOOH Campaign on Googles Demand Side Platform

With the assistance of digital agency Jellyfish, Orange Bank has been an active programmatic Digital Out-Of-Home (DOOH) media buyer since December 2021. In the last year, the medium has become a core part of Jellyfish’s digital media strategy for promoting the financial institution’s premium card and consumer credit product offerings. […]

2023 World Out of Home Organization Global Congress June 7-9 in Lisbon

The 2023 World Outdoor Organization Global Congress is scheduled for Lisbon, Portugal on June 7-9 at the Epic Sana hotel and conference centre in the heart of the city. The Congress includes an opening reception, one and a half packed days of presentations and a full social programme including the annual […]

We’re Not a Set-It-and-Forget-it Medium Say Book Your Billboard Owners

Book Your Billboard operates a 35 face billboard plant in the Sioux Falls Area.  The company’s co-owners Doug Muth and Zach Neugebauer were interviewed on the Daktronics Experience podcast.  Some of the highlights. The billboard business isn’t a passive income real estate play Once you’re in it you realize you […]

Times Square Billboard in Censorship Dispute

New York – November 15, 2022: A billboard deemed unsuitable for public viewing by the Motion Picture Association is now on view in Times Square. The advertisement is promoting the short film Governing Body from artist and filmmaker Julia Weist and Archive Films. At issue is the billboard’s use of […]