Author: billboardinsider

3 Findings of Ubimo Survey on Consumer Behavior During Covid

Ubimo surveyed 1000 people in the US to assess changing shopping behavior during covid. Key Findings: Retailer loyalty has strengthened among millennial and Gen Z in-store shoppers In-store shopping gets a revamp: consumers go quickly and with a plan Relevant and timely messaging remains key for consumers Retailer loyalty has […]

Company of the Day: AR James Media

Company: AR James Media Markets:  New Jersey, New York Address:  1000 Woodbridge Center Drive, Suite 212, Woodbridge, New Jersey  07905 Email: info@arjamesmedia.com Phone:  848-999-2185 AR James Media operates bus shelter advertising, jr posters, bulletins and parking garage advertising in New York and New Jersey.  The firm is owned by Jim and Ariana […]

Digital Billboard Delivery Times Slow

Digital billboard delivery times have lengthened.  Here’s what manufacturers tell Billboard Insider: Delivery times are as much as 6-12 weeks.  This is up from a normal 2-4 week delivery cycle.  There is strong demand for digital billboards. Ocean shipping costs have risen dramatically.  From $4,000 per container to $20,000 per […]

Place Exchange Raises $20 Million and Spins Off From Intersection

NEW YORK — July 21, 2021 – Place Exchange, the leading supply-side platform (SSP) for programmatic out-of-home (OOH) and place-based media, today announced the close of a $20 million Series A funding round. The investment was co-led by Revolution Ventures and Tribe Capital. The company will use the funding to […]

Colossal Partners with ESPN for Basketball Legends Mural

In celebration of the NBA Finals, ESPN partnered with Colossal to bring murals that highlight basketball legends to the streets of LA and New York. The concept and artwork were developed by Arts & Letters Creative Co. Amongst the legends is a silhouette, left in the center, as fans await […]

Intersection Promotes Chris Grosso to CEO

NEW YORK, NY — July 21, 2021 — Intersection, the leading Out of Home media and smart cities technology company, today announced that Chris Grosso has been appointed as the company’s Chief Executive Officer. Grosso brings a wealth of expertise to this role, having served as Intersection’s Chief Operating Officer […]

What are OOH companies borrowing for?

By Chris Stark and Craig Berry, Stark Capital Solutions With more than two-decades of industry experience, we at Stark Capital Solutions have had our fair share of questions being asked by operators all around the country interested in what other billboard companies are up to.  Most often they want to […]

Is Lamar the Amazon of OOH?

By Adam Malone, C0-Founder and President of Screenverse One week ago OneScreen AI announced its $1.2 million seed round to fix a “broken” OOH industry and become, as the Business Insider headline read, the “Amazon of OOH”. The news of Lamar’s $30 million investment in Vistar Media is proof that […]

OAAA Names 2021 Influential Leaders

WASHINGTON D.C. (July 20, 2021) – The Out of Home Advertising Association of America (OAAA) today announced the 2021 OOH Industry Award winners. These honorees are individuals who have added to the legacy of the OOH industry with extraordinary contributions made over the years.   This year, the OAAA is honoring OOH advertising trailblazers with the Industry Hall of Fame Award. The winners include: […]

IBO Speedway to Use CUENDE Metric OOH Tools

“We are excited to be in a position to be the first USA based selling platform to use the CUENDE MetricOOH, pronounced “Metric-ooooo”, traffic metrics comparative tools,” said Chris Cowlbeck, IBOUSA General Manager and of the IBO COOP Speedway. “As mostly independent media billboard owners in rural and suburban areas, […]