Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Author: billboardinsider
Prostate Cancer UK Celebrates Dads on Fathers Day
Ahead of Father’s Day this Sunday 20th June, men’s health charity Prostate Cancer UK is launching a fully integrated campaign aiming to raise donations and help the charity save more dads from the deadly disease. For the last 14 months, many of us have been unable to spend time with […]
Company of the Day: ADO Florida
Company: ADO Florida Markets: Florida Headquarters: 1520 North Tamiami Trail, North Fort Myers, FL 33903 Email: info@adoflorida.com Phone: 239-995-9500 American Digital Outdoor, LLC. dba ADO Florida operates a digital billboard plant in Lee County, Florida. The company is based in North Fort Myers, Florida. Clark Richards is the firm’s president. He started ADO Florida after […]
Happy Fathers Day!
Happy Fathers Day! Here are just a few of the Father/Son and Father/Daughter teams in the out of home business. Josh Smith and his son Gideon Smith, Advert Outdoor Josh says you can’t start much younger than this! Randy Burkett of Burkett Outdoor and his son Beau Burkett of […]
Paying for Vinyl Changes
Small out of home companies have asked Billboard Insider for ideas on how to pay their vinyl installation subcontractors. Here’s what one out of home company told Billboard Insider. What should you pay for outsourced installation? This is tough. I figure that if two guys can install one vinyl in […]
Company of the Day: Ad-Trend Inc
Company: Ad Trend, Inc. Markets: Kansas, Missouri Headquarters: 14450 S US 71 Hwy, Kansas City, MO 64147 Email: denglish@ad-trend.com Phone: 816-283-0600 Ad-Trend owns a static billboard plant with 200 faces in the Kansas City metro. Ad-Trend was founded in 1983 by Jim Boeh and is the largest locally-owned OOH company in […]
Ohio Supreme Court Hears Cincy Billboard-Tax Case
The Ohio Supreme Court heard oral arguments June 16 in the constitutional challenge to Cincinnati’s billboard tax. A decision will be issued later. Counsel for plaintiffs Norton Outdoor and Lamar argued that it’s unfair and unconstitutional for a municipality to single out a form of speech for targeted taxation that […]
OUTFRONT Opens New Detroit office
Detroit, Michigan – [June 16, 2021] – On Monday, Detroit Mayor Mike Duggan visited OUTFRONT Media’s new downtown office space, which is part of the timeless renovation of the historic Colony Club of Detroit, done in partnership with Detroit’s iconic Forbes family. Originally started under the name Walker & Co., […]
Displayforce Joins DPAA
NEW YORK, June 15, DPAA, the global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, today announced that Displayforce, the provider of personalized marketing and analytics driving retail and programmatic DOOH revenue, has joined the association. Displayforce has a mission to help […]
John James on his proudest OOH sale and what your website needs to effectively market your signs
Today’s podcast guest is John James, the founder of SignBird. Today John talks about selling billboards for Lamar, his proudest out of home sale and what your website needs to effectively market your signs. On getting into out of home My first job out of college – I was working […]