Author: billboardinsider

Adkom Runs NYC Campaign For JOKR

                          JOKR is changing the way New Yorkers are getting their groceries. Its mission is to change retail by delivering a smarter, faster, and more enjoyable shopping experience to the urban neighborhoods they service. JOKR’s app offers an […]

Road Runner Expands to New York, Philly and DC

Rancho Santa Margarita, CA – July 19, 2021 – Road Runner Media, a media company driving the future of road safety and advertising, today announced that its mobile digital Out of Home (mDOOH) network is now active in Philadelphia, Washington D.C. and the New York City region, including Northern New […]

Making a Market Ride the Ultimate Sales Call

(For this column I surveyed some buyers of OOH about their “likes” / “dislikes” about market rides. A giant “thank you” for your contributions!) A big OOH sales competitive advantage is the market ride.  Be it general market intro or review of proposed units, getting face time with key decision […]

Signbird Assists RiseUp Outdoor with Billboard Video Proposals

This month SignBird’s in Georgia! Our friends at RiseUp Outdoor asked us to visit their digital locations in the Atlanta DMA near Lake Lanier. RiseUp Outdoor will be using these Billboard Video Proposals produced by SignBird to pitch new advertisers sparking interest and excitement about their digital locations. In the […]

Company of the Day: Applied Advertising

Company:  Applied Advertising Markets:  Texas, Massachusetts, Illinois, Nevada, Florida, New York Headquarters: 428 Hayden Station Rd., Windsor, CT  06095 Phone: 860-640-0800 Email: Info@AppliedNYC.com Applied Advertising designs and installs wallscapes, transit, digital billboard and and place based advertising around the United States.   The company was founded in 1999.   Jason Bergeron is President and CEO.   [wpforms […]

When and How to Approach a Landlord

Age Advertising President Andy Goodman has 33 years experience siting and developing billboards.  Today he talks about when and how to approach a landlord. When do you approach a landlord about a potential out of home lease? I spend a fair amount of time looking at a particular city, looking […]

Silvercast Brings 3D Art to Times Square

New York, NY — SILVERCAST Media, a premier Out of Home advertising company operating high-profile outdoor media across the United States, will be showcasing groundbreaking, first-of-its-kind, 3D digital art on SILVERCAST’s digital spectacular located in the heart of Times Square for the public to enjoy. Appearing on SILVERCAST’s 30,000 sq. […]

Company of the Day: Apple Outdoor

Company:  Apple Outdoor Advertising Markets:  Pennsylvania, Maryland. Headquarters: 950 Smile Way, York, PA  17404 Phone: 717-578-2437 Email: nsterner@appleoutdoor.com Apple Outdoor operates an out of home plant with 500 faces in Pennsylvania and Maryland.  The company was founded in 1999 and is owned by the Stewart Companies group, which has investments in building products, construction, real estate, auto […]

The Billboard Guy on Building Smart

Pelican Billboard founder John D Jackson III operates a Louisiana out of home plant with numerous faces including 9 digital faces.  John is known as “The Billboard Guy.”  Last week he talked about digital signs and his philosophy of business.  Today he talks about what makes a good location and how […]

Branded Cities Acquires Midtown Spectacular

New York, NY– July 14, 2021 – Branded Cities, North America’s premier Out-of-Home and iconic media company, today announced the acquisition of an ultra-large format static spectacular, further increasing its footprint in the New York market. At nearly 6,000 square feet and measuring 47’2” x 127’, the highly visible sign […]