On today’s Billboard Insider podcast Adomni founder Jonathan Gudai talks about how out of home is recovering and what he thinks of the capital flowing into programmatic out of home. Here are the highlights. How is out of home recovering from covid? We feel like we are back right now. […]
Author: billboardinsider
Lamar Partners with Grocery TV for DOOH
AUSTIN, Texas, July 27, 2021 /PRNewswire/ — Lamar Advertising, one of the largest out-of-home (OOH) advertising companies in the world, and Grocery TV, a digital out-of-home (DOOH) advertising company in grocery retail, have partnered to package their premium inventories, so that advertisers can activate simultaneously in grocery stores and large-format billboards through a singular […]
Company of the Day: Arthur Outdoor
Company: Arthur Outdoor Markets: Georgia Headquarters: 103 Pine Valley Road, Rome, Georgia 30165 Phone: 706-512-0620 Email: sdouglas@arthuroutdoor.com Arthur Outdoor was founded in 2017 by James and Samuel Douglas. The company owns two billboards in Rome, Georgia. In addition to owning a billboard plant the company provides web design, social media […]
Trends in Out of Home Collections
A reader writes “we have seen a greater than average amount of advertisers slow paying or not paying their bills. Last month we did not hit our 93% collection budget. We also have more in 60-90+ than we have in a long time. I wonder if other companies are seeing […]
Xfinity and Intersection bring Team USA to Life
The Olympic games are finally here and thanks to Xfinity & Intersection, it’s possible to meet Team USA on the streets of Philly ahead of the Opening Ceremonies. With a new multi-media Out of Home (OOH) campaign, Xfinity is turning bus stops into digital playgrounds thanks to AR. Passersby […]
What Are We Really Selling?
These thoughts are adapted from a breakthrough book “A Technique for Producing Ideas” by James Webb Young. To paraphrase, we aren’t selling OOH space, we are selling ideas. Producing ideas is a very specific process based in some very deep, proven psychology. It is as specific as the production of […]
Rate This Ad By Greg Callaham
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company of the Day: Arizona Billboard Company
Company: Arizona Billboard Company Market: Arizona. Headquarters: Tanque Verde Road #103, Tucson, AZ 85749 Phone: 877-882-9250 Arizona Billboard Company operates a plant of bus benches, bus shelters, billboards and mobile billboards in Arizona. The company’s principal markets are: Phoenix Tuscon Nogales Wilcox Green Valley Yuma The company has been in business for over 30 […]
Andy Goodman Answers Lease Questions
Out of Home development expert Andy Goodman answers your leasing questions. What do you think of first rights of refusal? In my Lease I have a clause that states I have the first right of refusal to purchase the property. Most property owners are interested in taking the property out […]
Los Angeles Sidewalk and Transit Amenities Program Enters Final Stage
Los Angeles Mayor Eric Garcetti and Jennifer Pope McDowell, Director of Capital Infrastructure, Mayor’s Office of City Services view a shelter design with OUTFRONT/JC Decaux’s Francois Nion Los Angeles-The competition to select a contractor for one of the world’s largest street furniture programs entered its final stage with multiple […]