Author: billboardinsider

The Better the Frame the Better the Picture

Matt Schulze of Selective Structures talked with Billboard Insider about one of the company’s unique installations. Tell us about the project It’s a monument sign for Dania Pointe, a 102 acre mixed use development in south Florida.  It’s a 14 by 48 Daktronics digital billboard mounted on a monument sign.  […]

Ask an expert: How do you handle proof of performance with programmatic advertising?

Billboard Insider was curious how proof of performance works with programmatic advertising.  We asked Ian Dallimore, VP of Digital Growth and GM Programmatic at Lamar Advertising.  How do you handle proof of performance with programmatic out of home advertising? We are setting the standards for Programmatic.   Since the nature of […]

OUTFRONT Adds Shapiro As Programmatic VP

NEW YORK, July 6, 2021 /PRNewswire/ — OUTFRONT Media Inc. (NYSE:OUT) welcomes Neil Shapiro, as VP, Head of Programmatic, who will lead OUTFRONT’s Programmatic Business and Sales Strategy. “I’m excited to join the team at OUTFRONT,” said Neil Shapiro. “Programmatic out of home continues its growth trajectory and I look […]

bus bench

Company of the Day: Albro Advertising

Company:  Albro Bench Advertising Markets: New York, Ohio, Pennsylvania Address:  20 W 3rd St, Suite 4, Jamestown, NY  14701 Phone: 716-640-9729 Email: albro2signs@yahoo.com Albro Bench Advertising operates plant of 150 bus benches primarily in Western New York State.  The company’s benches are concentrated in the following communities: James Town, New York Olean, New York […]

Fueling An Ad Revolution With Digital OOH

Roadside digital billboards are as old as US commercial TV was in 1971. Its mind boggling to imagine the growth ahead of us!! Sadly, little has changed with advertiser’s creative use of DOOH ad space. The future belongs to marketers who deliver Moment Marketing (real-time) to mass-reach audiences. (Search: Moment […]

Bell Lumber and Pole – A Source for Treated Wood Poles

A reader asked Billboard Insider for a good source for treated wood poles to build out of home signs.    Bell Lumber and Pole has been supplying treated wood poles to utilities for more than 100 years. Vendor:  Bell Lumber and Pole. Headquarters: 778 First Street N.W., New Brighton, MN. […]

Giesken Outdoor Saves $4,000 By Checking the Power Bill

Last week Billboard Insider wrote about the importance of monitoring out of home power and bandwidth bills for overcharges.  Giesken Outdoor founder Tom Giesken says persistence pays when talking with the power company: Once on a billboard I converted from a static to a digital I noticed our other digitals, […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard art using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently. This week’s rating is provided by Greg […]

Monitor Your OOH Power and Bandwidth Bills

It’s easy to get in the habit of paying out of home utility bills without thinking twice.  You can save money by reviewing each month’s bill.  Two examples. Electric Bills Look for large increases in power consumption month to month.  You may have a broken light meter.  When a Circle […]

OAAA Helps Defeat Attempt to Prohibit Vegetation Control

By Kerry Yoakum, Vice President of Government Affairs, OAAA Last week a Democratic Congressman from New England wanted to amend the Highway Beautification Act (HB) to prohibit vegetation control for billboard visibility.  The OAAA helped block the amendment.  This week the same amendment was refiled by Republicans Nancy Mace of […]