Author: billboardinsider

Company of the Day: Apple Outdoor

Company:  Apple Outdoor Advertising Markets:  Pennsylvania, Maryland. Headquarters: 950 Smile Way, York, PA  17404 Phone: 717-578-2437 Email: nsterner@appleoutdoor.com Apple Outdoor operates an out of home plant with 500 faces in Pennsylvania and Maryland.  The company was founded in 1999 and is owned by the Stewart Companies group, which has investments in building products, construction, real estate, auto […]

The Billboard Guy on Building Smart

Pelican Billboard founder John D Jackson III operates a Louisiana out of home plant with numerous faces including 9 digital faces.  John is known as “The Billboard Guy.”  Last week he talked about digital signs and his philosophy of business.  Today he talks about what makes a good location and how […]

Branded Cities Acquires Midtown Spectacular

New York, NY– July 14, 2021 – Branded Cities, North America’s premier Out-of-Home and iconic media company, today announced the acquisition of an ultra-large format static spectacular, further increasing its footprint in the New York market. At nearly 6,000 square feet and measuring 47’2” x 127’, the highly visible sign […]

Is OOH Advertising Seasonal?

A reader asked Billboard Insider if out of home revenues are seasonal.  The answer is yes, with a peak in the second and fourth quarter of each year.  Look at this analysis of US out of home revenues for 2019 (the last full year prior to covid) US Out of […]

Unique Builds: A Park Outdoor Digital

Park Outdoor’s Stephen Frank calls our attention to a new build on land owned by the town of Camillus, NY.  The property had this old wood billboard. Park Outdoor received approval to replace the old wood structure with a 12 x 23 Daktronics digital billboard.  Park removed the old billboard […]

Company of the Day: Anderson Outdoor

Company:Anderson Outdoor Advertising Headquarters: 9 Azalea Drive, Key West, FL 33040 Markets: The Florida Keys Phone: 305.294.5479 Email:AOAKW@AOL.COM Anderson Outdoor Advertising has been helping brands capitalize for over 22 years in the Florida Keys. They offer solar powered bus shelters, airport LCD monitors and backlit signs at both the airport and ferry terminal. […]

Covid’s impact by OOH Sector

Here’s a chart showing the impact of covid on US out of home revenues by sector.  Billboards were down the least and have come back the fastest.  Place based and transit fell farther and have yet to fully recover. Change in US Out of Home Revenues by Industry Sector Billboards […]

Williamson Celebrates 50th Transaction

Williamson & Associates recently celebrated its 50th out of home transaction since its founding in 2017, with the sale of Estus Outdoor in Savannah, GA to Renfroe Outdoor Advertising.  Billboard Insider talked with the company about the deal. Dick Estus has a long out of home pedigree. Absolutely, Dick Estus […]

Clear Channel Outdoor Partners with Nintendo to Promote Summer Learning

New York, New York—Today in a coast-to-coast kick off to National Summer Learning Week (July 12-16), the National Summer Learning Association (NSLA), the nation’s only organization dedicated solely to ensuring accessible learning opportunities for children, took over all Clear Channel Outdoor nationwide digital billboard displays, featuring the Game Builder Garage […]