Author: billboardinsider

Clear Channel Outdoor Americas At a Glance

Here’s an overview of Clear Channel Outdoor’s 2Q 2021 performance prepared by Paul Wright and Carson Frost at SignValue. SignValue offers billboard valuation and advisory services nationwide.  You can contact SignValue at 480-657-8400 or info@signvalue.com. [wpforms id=”9787″] Paid Advertisement

Esther Raphael on revenge spending and why it matters for Out of Home.

This week, Intersection CMO Esther Raphael talked with Billboard Insider about post-Covid trends impacting out-of-home. What is revenge spending and how does it influence out-of-home? When we think about all of the moments that we lost, there are so many experiences and things – you want to live them again […]

Lind Promotes 4 Executives

Mansfield-based Lind Companies (Lind Media Company, Lind SignSpring Group and Lind On-Premise Group) has announced four executive appointments. Jennifer Schmidt, formerly Sales Manager for Lind Media Company, has been appointed Vice President of Sales for the Lind Companies, effective August 1. She will oversee all revenue operations for the combined companies.  […]

Independent Billboard Operators Help Samaritan’s Purse

One of the causes that the Independent Billboard Operators supports is Operation Christmas Child.  Billboard Insider talked with Operation Christmas Child Media Relations Manager Dana Williams. Tell us about Operation Christmas Child Operation Christmas Child is a project of Samaritan’s Purse that delivers shoeboxes filled with toys, hygiene items, and […]

Company of the Day: Azalea Outdoor

Company:  Azalea Outdoor Advertising Markets:  Georgia, South Carolina. Headquarters: 725 Broad Street, Augusta, Georgia, 30901 Phone: 706-836-6317 Azalea Outdoor owns 160 faces in Georgia and South Carolina.  The company is owned by the Morris family which originally purchased Naegele Outdoor in 1985 and rebranded it as Fairway Outdoor before selling […]

OUTFRONT’s Siegel: Converting static to digital is the best returning activity

OUTFRONT CFO Matt Siegel talked about digital billboards the MTA and the company’s dividend at yesterday’s Oppenheimer Technology, Internet & Communications conference.  Some highlights. Digital conversion is compelling. Converting static to digital is really the best returning activity we do.  We know the location, we know the landlord, we’re adding […]

CityBridge Raises $200 Million from ZenFi Networks

PJ SOLOMON acted as exclusive financial advisor to help CityBridge, the operator of LinkNYC secure a $200 million investment commitment from ZenFi Networks, a NYC-based digital infrastructure company. The investment will accelerate the expansion of the LinkNYC network throughout New York City, expanding 5G access and bringing free high-speed Wi-Fi […]

Ocean Launches 3D Experience Across Portfolio

Ocean Outdoor, a leading operator of premium Digital Out-of-Home (“DOOH”) advertising in the United Kingdom, the Netherlands, the Nordics and Germany, is rolling out a 3D technique across its large format full motion portfolio as advertisers leverage existing and new technologies to deliver spectacular audience experiences. DeepScreen™ uses a technique called ‘anamorphosis’ or […]

The Wisdom of John Arnold on Hiring, Permits and Easements

Arnold Outdoor founder John Arnold has learned a lot in a 21 year career in the out of home business.  Last week he talked about the best time to make a sales call.  Today he talks about his hiring philosophy and some tips on permits and easements. On hiring older […]

Brian Kline On Efficient Static Billboard Lights

Billboard Insider talked with Reliable Electric General Manager Brian Kline to get an update on high efficiency billboard lights. How did Covid impact Reliable? Thanks for asking Dave. We have been fortunate at Reliable. Early on, Covid slowed down the progress of quite a few conversion projects. As time passed, […]