Author: billboardinsider

Company of the Day: AdWalls Outdoor

Company: AdWalls Markets: United States Email: info@adwalls.com Phone: 808-526-4044 AdWalls operates an indoor billboard company which offers ads in parking garages and malls and shuttles in Hawaii and across the United States.  The company has been in business for over 20 years.  Jeffrey Zimmerman is one of the company’s Co-Owners. […]

Boston Omaha Turns Eight

Boston Omaha issued its 2022 annual investor letter.  Hard to believe that the company just finished its eighth year.  Some of our observations. Boston Omaha has outperformed the big three. Boston Omaha stock has grown 56% since it went public in June 2017.  During the same time period Lamar grew […]

OUTFRONT Revenue Up 6% in 1Q 23 but Cashflow Declines

Here are the results of the OUTFRONT Media first quarter 2023 earnings release, earnings presentation and conference call. Revenue increased by 6% to $396 million.  Billboard revenue increased by 8%.  Transit revenue declined by 1%.  Local revenue grew 10%.  National revenue grew 1%.  The company finished the quarter with a […]

College Kids? Apply for the Vern Clark Scholarship

Scholarship Spotlight The Vern and Elaine Clark OOH Advertising Industry “Champion” Scholarship is just one of 12 scholarships available through the FOARE Scholarship Program this year. Established in 2012, the OOH “Champion” Scholarship honors the legacy of long-time industry champion Vern Clark, who personified loyalty, persistence, and a strong work […]

Company of the Day: Advert Florida

Company: Advert Outdoor Markets: Pennsylvania Address: PO Box 458, New Oxford, PA  17350 Email: josh@advertoutdoor.com Phone: 717-624-1688 Advert Outdoor was started in 2001 as a vehicle marketing and on-premise sign company.  The company operates a billboard plant in of 6′ by 12′, 12′ by 24′ and 10′ by 30′ static and digital displays in Pennsylvania.  […]

Out of Home Maintenance Capexp is Stable

Seeking Alpha has published a report by Brad Thomas titled Who’s Betting on Billboards.  Thomas is a good analyst but he gets this wrong. “…because billboard REITS are essentially in the advertising business, there are erratic capexp requirements” Out of capital spending is not erratic.  It is predictable and can […]

Bonanni to Lead OUTFRONT’s Southern Region

NEW YORK, NY, May 1, 2023 – OUTFRONT Media announces the promotion of Mark Bonanni to Senior Vice President of the South Region. Mark’s remit will include oversight for the region’s 14 market, business operation, sales, and government affairs. Mark has been with OUTFRONT since 2015, when he joined as […]

Revenue Per Board Increases 11.3% in Blip Marketplace

Orem, UT; May 1, 2023 – Blip Billboards, the country’s largest self-serve out-of-home marketplace, reported that digital billboards saw an 11.3% increase in the average advertising revenue per board versus the same period one year ago.  The year-over-year revenue increase on digital billboards that have been on Blip’s Marketing place […]

Vector Wins DART Rapid Transit Contract

NEW YORK, NY (April 5th, 2023) – Vector Media, the nations’ most expansive transit media platform, has been awarded the Dallas Area Rapid Transit (DART) advertising contract, increasing the company’s portfolio of transit partnerships to include the 5th largest DMA in the country (Source: Nielsen). The addition of Dallas follows […]

Kevin Gleason on the Importance of Meeting Out of Home Clients Face to Face

Last week Billboard Insider asked Adams Outdoor CEO Kevin Gleason what’s on his mind and he said this: It’s been an interesting journey over the past few years navigating through the impact of the Covid crisis. But the OOH industry is amazingly resilient and has emerged from this challenging environment […]