Author: billboardinsider

Rate This Ad By Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: Bayou Outdoor

Company: Bayou Signs Markets:  Louisiana Address:  1305 Ridgefield Road, Thibodaux, LA  70301 Phone:  985-446-1183 Email:  advertise@byousignsoutdoor.com Bayou Signs Outdoor, LLC operates a billboard plant over 800 bulletin, digital billboard, poster and trivision  faces in southeastern Louisiana.  Bayou is a family owned firm which was started in 1969.  The plant includes 14 digital […]

Biden Billboard Poll Results

Billboard Insider readers by a 2-1 margin said they would run the Biden ice cream billboard on free speech grounds.  Here are a selection of comments: A Southeastern Out of Home company executive If the question is would I run this Ad.  I more than likely would not.  I do […]

US Public OOH Companies Grow Faster Than Economy in 2Q 21

Here’s a comparison of the performance of the public out of home companies versus the US nominal GDP. Quarterly Change in US Public Company out of home revenues versus US Gross Domestic Product Some observations: Link Media and Lamar had the slightest revenue declines and fastest recovery from covid due […]

Company of the Day: Barrett Outdoor

Company:  Barrett Outdoor  Headquarters: 381 Highland St., West Haven CT  Markets: Eastern Connecticut  Phone: 203.932.4601 Email: sales@Barrettoutdoor.com Barrett Outdoor operates a billboard plant in Eastern Connecticut along the I-95 corridor including Bridgeport, Stratford, Devon and Milford.  The Company was started in 1962 by Jack Barrett.  Billboard Insider talked with John Barrett company’s President.  Barrett is […]

Would You Run the Joe Biden Ice Cream Ad?

Tedder Outdoor in North Carolina has posted a billboard showing a picture of a helicopter evacuating Kabul together with a picture of President Biden eating an ice cream cone.   People originally thought this was a billboard hack but the billboard is for real according to the sign’s owner. Would you […]

Now more than ever it’s time to be real.

By Michael Hudes, Head of Growth, Lyft We are living in an environment of difficult choices, ongoing challenges and wishful thinking… grabbing for any positive news to let us know we will be okay once COVID “ends.” The OOH media world is no exception, why would it be after what […]

The Wisdom of John Arnold on Digital Billboards

Arnold Outdoor founder John Arnold has learned a lot in a 21 year career in the Out of Home business.  Last week he talked about hiring, permits and easements.  This week he talks about digital billboards. Digital billboards. I have 3 and was just permitted for the 4th.  It’s a […]

Company of the Day: Burkett Outdoor Advertising

Company: Burkett Outdoor Advertising Markets:  Texas, New Mexico Address: PO Box 50372, Amarillo, TX. 79159 Email:   Randy@BurkettOutdoor.com Phone: 806-358-9226 Burkett Outdoor Advertising is a family owned limited partnership which operates a billboard plant in Texas and New Mexico.  Randy Burkett is the company’s Founder and President.  Randy’s son Beau runs […]

Hollywood Comes Back to Regency Billboards!

Hollywood loves a comeback story, especially its own. Regency Outdoor Advertising is steering the summer blockbuster back to the forefront of industry revenue again with their landmark billboards. The Entertainment Capital of the World is turning to the top-rated business to help spread word that movie theaters are back in […]