Author: billboardinsider

Lindmark to be named to the 2021 Inc 5,000 fastest growing companies.

Lindmark Outdoor Media tells Billboard Insider that they have made the Inc 5000 list of fastest growing companies for the third year in a row.  The 2021 list will be released later this month.  Billboard Insider talked with Janae McDonald, Lindmark Outdoor Media’s director of Human Capital. What criteria does […]

Kencko Dips a Toe in OOH

NEW YORK, AUGUST 4th 2021 – kencko, the direct-to-consumer nutrition brand known for its all-natural, pre-made smoothie mixes that help people get their daily recommended servings of fruit and veggies, teamed up with NYC-based Adgile Media Group last week to launch its first out-of-home advertising campaign. The campaign, adorning a […]

Dentsu international Leader Bhasin Headlines WOOH Asia Forum

Dentsu International CEO APAC and Chairman India, Ashish Bhasin will open proceedings of the first World Out of Home Organization Asia Forum with an in-depth interview with WOO President Tom Goddard. This virtual event will be held on October 28. Bhasin, who is also a member of the Dentsu International […]

DPAA Video Everywhere Speakers list announced.

NEW YORK, August 3, DPAA, the global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, today announced initial speakers for its in-person Video Everywhere Summit on October 12 at Chelsea Piers on the Hudson River in New York City. To register for […]

Hivestack Names Ichiro Jinnai Japan President

TOKYO, JAPAN, MONTREAL, CANADA, August 4, 2021 – Hivestack, the global ad tech leader in programmatic digital out of home (DOOH) advertising, today announced the appointment of Ichiro Jinnai as President, Hivestack Japan. Jinnai will be responsible for driving the regional strategy, direction and expansion of the Hivestack platform in […]

Company of the Day: ATMedia Outdoor

Company: ATMedia Outdoor Address: 2555 Marietta Hwy., Suite 102, Canton GA 30114 Markets: 39 Markets Nationwide Phone: 877-413-3683 Email: info@atmediaoutdoor.com ATMedia Outdoor operates an airport, transit and events business in 40+ US markets.  The company is a division of Mashburn Outdoor, LLC.  ATMedia’s assets include: Executive airport parking advertising Experiential marketing Airport shuttle wraps Metro […]

Radigan To Become OUTFRONT SVP – Analytics

NEW YORK, NY – August 3, 2021 – OUTFRONT Media Inc. (NYSE:OUT) announced today that Christina Radigan will be joining the company on September 7, 2021 as Senior Vice President of Strategic Research, Insights, Analytics. This new role aligns with the company’s heightened focus on audience-based selling as the out […]

OAAA Member Letter From Anna Bager

Dear Members, As we prepare for the coming months and consider the opportunities 2022 will bring, there is so much to look forward to and even more to be thankful for. Our industry and its unshakable people have weathered an unimaginable storm during the pandemic. I’ve spoken to many of […]

3 Things About Lamar

Three things about Lamar Advertising that Billboard Insider learned from reviewing the July 15, 2021 Lamar Advertising S4 in connection with the pending issue of $550 of 3.625% notes. Local, local, local. Lamar is more dependent on local advertising than Clear Channel or OUTFRONT.  The S4 says this: “Local advertising […]

21 rules for winning the OOH negotiating game.

Be sure you’re talking to the “true” decision maker. Some “decision makers” can decide an ad size but don’t have the authority to move print dollars to OOH. Help prospects buy. Advertisers only negotiate for what they want. They don’t want billboards; they want what billboards do. Assure them, based […]