By Kevin Gephart Begin the renewal no later than 100 days before the end of the contract. It allows time for the process and, if need be, puts the unit(s) back in inventory no later than 60 days before the end of the contract. Always service as though the client […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Randy Burkett has 42 years experience in the out of home advertising business in addition to serving a term as a City Councilman in Amarillo, Texas. Today he shares his thoughts on site development. The toughest sign I’ve ever developed. The toughest one to build was in Albuquerque. It was […]
Company: Bella Outdoor Markets: Montana Headquarters: PO Box 50119, Billings, MT Phone: 406-671-6155 Email: Bellaoutdoor@bresnan.net Bella Outdoor was started in 2007 by Joe and Jenifer Mancuso. The company operates a billboard plant with 46 faces in Montana The company was the subject of a 2009 Billings Gazette Profile and a 2016 KULR News article on digital […]
Arnold Outdoor founder John Arnold has learned a lot in a 21 year career in the Out of Home business. Today he talks about the benefits of selling a competitor’s billboard. One of the most important things we can do to increase the credibility of outdoor is sell a billboard […]
JD Supra published an article titled Outdoor Advertising: How Billboard Landlords Can Protect Their Property and Their Profits. The author counsels landlords on what to ask for in a billboard lease. Here are five things the author recommends together with Billboard Insider’s response. “A ground lease is the preferred means […]
US Out of Home revenues grew by a healthy 38% during the second quarter ended June 2021. See today’s OAAA post. Roadside billboard revenues began to recover 9 months ago. The healthy improvements in the second quarter of 2021 suggests that transit and place based revenues are coming back as […]
Courtesy of the OAAA The past year’s OAAA/Harris Poll research has consistently shown consumers are noticing OOH more than ever. The Spring 2021 study showed 41 percent of consumers reported noticing OOH ads more than pre-pandemic, and the increased notice rate jumped to 59 percent in urban cities of one […]
By Jamie Thrasher, Lucit Century 21 Action Realtors in North Dakota and Coldwell Banker Alfred Saliba Realty’s agents in Alabama have become the first brokerages in the country to use digital billboards to publish active MLS listings in real time using the Lucit application. It’s been fantastic working with these […]
NEW YORK CITY – August 24, 2021 – Place Exchange, the leading supply-side platform (SSP) for programmatic out of home (OOH) media, announced it was granted a key “systems, methods and programmed products for tracking delivery and performance of static advertisements in public or semi-public locations within a digital advertising […]
