You may pay more and see tougher covenants the next time you renew your out of home bank loan. The April 2023 Federal Reserve Bank Senior Loan Officer Opinion Survey found that 50% of banks are tightening their commercial and industrial loan standards and that 60% of banks are raising […]
Author: billboardinsider
Out of Home Finds a Kidney
ArtPop Street Gallery’s Wendy Hickey tells Billboard Insider a heartwarming story of how out of home found a kidney for a young woman… For one year of 2020/21 we had a chapter of ArtPop in Atlanta. One of our #ArtPopATL artists is Mark Alberhasky. His partner Laura, her daughter, Izzy was […]
Company of the Day: Alamo Outdoor
Company: Alamo Outdoor Signs Ltd Markets: Nationwide. Address: 18860 Goll St. San Antonio, Texas Email: alamooutdoorsigns@gmail.com Phone: 210-651-4230 Alamo Outdoor is a family run company which fabricates billboards, outdoor signs, scoreboards and flagpoles. The company has a 30,000 square foot fabrication facility in San Antonio. Alamo Outdoor is a member […]
Lanziano and Williams on Expanding the Out of Home Pie
Yesterday, Billboard Insider broke the news that Digital Outdoor Advertising and In-Color Media Group were joining forces. Billboard Insider talked with Christine Lanziano, President, Digital Outdoor Advertising and Catherine Williams, President of In-Color Media Group about the venture. What lead to your collaboration? The story of how we united is […]
OOH Creative Q&A
An SVP of sales writes: “One of my biggest hurdles is explaining to clients that they need to keep their copy short on billboards and posters. We will have exhaustive conversations on why it is important. I teeter on the edge of hurting the relationship and my business but try […]
Piccadilly Lights Joins Coronation Weekend Celebrations
Outdoor media owner Ocean Outdoor marked the Coronation of King Charles III and Queen Camilla with colourful celebratory messages which appeared across its UK wide outdoor screens, along with a domination of London’s Piccadilly Lights. Coronation content appeared on large format city centre and roadside screens up and down the […]
Rate This Ad by Greg Callaham
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company of the Day: Adwatch Media
Company: AdWatch Media Markets: Nationwide Address: 1745 Stoney Brook Way, Alpharetta, GA. 30005 Email: contact@adwatchmedia.com Phone: 678-879-4340 Adwatch Media assists companies with digital advertising, website designs and billboard advertising. The company partners with independent billboard operators to place ads for clients. Auz Khan is the company’s Founder and CEO. he […]
Rob Macmillan says “Growing the pie has to start with improving the product”
Billboard Insider’s article on OOH capex being predictable touched on a nerve and a passion point for me. The product we sell and how as an industry we don’t seem to care about it and how much this costs all stakeholders. When people ask me how we grow our share […]
Lamar Revenue Up 4% in 1Q 23
Lamar Advertising CEO Sean Reilly used words like “challenging” and “jitters” to describe what advertisers are thinking during yesterday’s Lamar conference call. Here are the results of the Lamar Advertising 1Q 23 earnings release and conference call. Revenue increased by 4.4% to $451 million due primarily to acquisitions. Organic revenue […]
























