Author: billboardinsider

Company of the Day: Azalea Outdoor

Company:  Azalea Outdoor Advertising Markets:  Georgia, South Carolina. Headquarters: 725 Broad Street, Augusta, Georgia, 30901 Phone: 706-836-6317 Azalea Outdoor owns 160 faces in Georgia and South Carolina.  The company is owned by the Morris family which originally purchased Naegele Outdoor in 1985 and rebranded it as Fairway Outdoor before selling […]

OUTFRONT’s Siegel: Converting static to digital is the best returning activity

OUTFRONT CFO Matt Siegel talked about digital billboards the MTA and the company’s dividend at yesterday’s Oppenheimer Technology, Internet & Communications conference.  Some highlights. Digital conversion is compelling. Converting static to digital is really the best returning activity we do.  We know the location, we know the landlord, we’re adding […]

CityBridge Raises $200 Million from ZenFi Networks

PJ SOLOMON acted as exclusive financial advisor to help CityBridge, the operator of LinkNYC secure a $200 million investment commitment from ZenFi Networks, a NYC-based digital infrastructure company. The investment will accelerate the expansion of the LinkNYC network throughout New York City, expanding 5G access and bringing free high-speed Wi-Fi […]

Ocean Launches 3D Experience Across Portfolio

Ocean Outdoor, a leading operator of premium Digital Out-of-Home (“DOOH”) advertising in the United Kingdom, the Netherlands, the Nordics and Germany, is rolling out a 3D technique across its large format full motion portfolio as advertisers leverage existing and new technologies to deliver spectacular audience experiences. DeepScreen™ uses a technique called ‘anamorphosis’ or […]

The Wisdom of John Arnold on Hiring, Permits and Easements

Arnold Outdoor founder John Arnold has learned a lot in a 21 year career in the out of home business.  Last week he talked about the best time to make a sales call.  Today he talks about his hiring philosophy and some tips on permits and easements. On hiring older […]

Brian Kline On Efficient Static Billboard Lights

Billboard Insider talked with Reliable Electric General Manager Brian Kline to get an update on high efficiency billboard lights. How did Covid impact Reliable? Thanks for asking Dave. We have been fortunate at Reliable. Early on, Covid slowed down the progress of quite a few conversion projects. As time passed, […]

The Big 3 Are Investing Again

Lamar, OUTFRONT and Clear Channel have accellerated investment plans after tightening the belt during Covid.  OUTFRONT’s Matt Siegel said this about capital spending on last Friday’s earning call: We added 47 new digital boards this quarter and 77 year to date…You’ll probably see an increased pace of capex in the […]

OUTFRONT Uses Billboards to Congratulate Minnesota Olympians

OUTFRONT Media is running congratulations to Gable Steveson (Olympic Gold medal winner in Wrestling) and Sunisa Lee (Olympic Gold, Silver, and Bronze winner in Gymnastics) on Minneapolis area digital billboards. [wpforms id=”9787″] Paid Advertisement

Company of the Day: Avery Outdoor

Company:  Avery Outdoor Advertising Markets: Iowa, Minnesota, Nebraska, South Dakota Address:  2420 Correctionville Rd, Sioux City, Iowa Phone: 712-252-2480 Avery  Brothers Sign Company was founded in the 1930’s in Sioux City, Iowa.  The company started in custom signs and expanded to billboards in 1948.  Milt Avery oversees their Out of Home advertising business. […]

Lamar Revenue Up 28% During 2nd Quarter 21

Lamar’s revenue grew 28% during the second quarter of 2021.  Here are the results from the Lamar’s 2Q 21 earnings release together with a selection of Sean Reilly’s comments during the conference call. Revenues grew 28% to $445 million.  Lamar CEO Sean Reilly expects Lamar’s total 2021 billboard revenue to […]