Magna Forecasts 4.5% US OOH Growth in 2024

Magna published an updated media industry forecast for 2024. US out of home revenues are projected to grow by 4.5% in 2024 up from 2.1% in 2023. TV, publishing and direct mail revenues will decline in 2024.  Audio (e.g. radio and podcasting) revenues will increase slightly. Social media revenues and search revenues will continue to increase by double digits.  Here are the numbers.

 

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