OAAA EVP Government Affairs Mike Hershey on the rise of out of home legal advertising Legal services is the fastest growing out of home ad category with growth – year over year – of 49%. Big Screen Video Group Commercial Director Saul Heffernan on the flight to high resolution, low […]
Guideline’s Standard Media Index, which measures actual agency invoicing data showed large declines in August OOH ad spend. Here’s the press release. With a summer reduction in OOH activity, OOH share of ad spend revenue saw an 18% decline in August YoY. Traditional media as a whole saw double-digit declines as […]
Company: CRH Outdoor Address: Gainsville, Georgia Email: sales@crhoutdoor.com Phone: 770-540-4740 Markets: Georgia CRH outdoor operates a billboard plant with 12 faces including 2 digital billboards faces in Georgia. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our newsletter is […]
Five quotes from day 1 of the Fall 2023 IBOUSA conference in Indianapolis. OUTFRONT’s Andy Sriubus says stop devaluing your product. If we’re trying to make the argument to buyers that we have value you have to have integrity in that conversation so it’s not just buy the media for […]
Yesterday we asked Billboard Insider readers what their return on investment (ROI) hurdle rate is for new capital projects. Billboard Insider readers want a minimum ROI on out of home capital projects of at least 15%. One third of Billboard Insider’s readers seek a ROI of 15-20% on new capital […]
[CHARLOTTE, NC] – Gvest Capital, a Charlotte-based real estate firm, has completed its multi-faceted Ervin Complex in Charlotte. The project erected the largest OOH digital spectaculars in the Carolinas and restored the historic eight-story Ervin Building. After falling into disrepair following the 2008 recession, many thought the Ervin Building was […]
It’s one of the drawbacks of being a public company. You get sued on ever surprise announcement of bad news. The class action legal firms are circling Clear Channel Outdoor after last week’s surprise announcement of a $26 million SEC fine that shaved 3% off the stock. See release below… […]
A reader asks: I was working with my Controller recently on some financial planning and forecasting and the question came up on what a target ROI should be on a billboard. The ROI or return on investment or hurdle rate is the minimum return you want to see from capital […]
On September 25, 2023 the Indiana Supreme court ruled in favor of Reagan Outdoor Advertising in a sign rebuild dispute with Noblesville, Indiana. Here are the facts of the case. Reagan owned a non-conforming billboard in Noblesville. The Noblesville ordinance required non-conforming billboards to be kept in good repair and […]
Company: Creative Outdoor Markets: United States, Canada. Headquarters: 8875 Hidden River Parkway, Suite 300, Tampa Florida, 33637 Phone: 1-800-661-6088 Email: Admin@CreativeOutdoor.com Creative Outdoor operates a plant of 17,500 pieces of street furniture and bus benches in 250 municipalities around the United States and Canada. The firm was started in 2000 and has offices in […]
