Author: billboardinsider

Company of the Day: Dakota Outdoor

Company:  Dakota Outdoor Advertising Markets:  North Dakota, Montana, Wyoming Address:  100 W. Apache St, Farmington, New Mexico. 87401 Email: accounting@dakota-outdoor.com Phone: 701-354-7880 Dakota outdoor advertising operates static and digital billboards in 30 communities in North Dakota, Montana and Wyoming.  The company uses Daktronics digital billboards.  Mike Bushendorf is the company’s […]

Place Exchange Releases Reach, Frequency and Impressions Product

Billboard Insider’s take: Here are two press releases on a huge development –  an alternative reach, frequency and impressions provider for independent out of home operators.  We’re intrigued by Chris Cowlbeck’s comment that Place Exchange is willing to seek MRC accreditation once an OOH standard is finalized in 2022. New […]

Clorox Wins Media Plan of the Year Award

WASHINGTON D.C. (December 9, 2021) – The Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire out of home (OOH) advertising industry, today announced the winners of its Annual OOH Media Plan of the Year Awards. This year’s OOH Media Plan of the Year […]

Geopath Adds 6 Board Members and Makes Lieberman Chairperson

New York, NY (December 9, 2021) – Geopath, a not-for-profit organization that provides the industry-standard audience metrics for Out of Home (OOH) advertising, today announced the election of Michael Lieberman, CEO, US at Kinetic as Chairperson of the Geopath Board of Directors. As Chairperson, Lieberman will support the efforts underway […]

Company of the Day: Daisy Outdoor Advertising

Company: Daisy Outdoor Advertising Markets:  South Carolina (Greenville, Spartanburg, Anderson) Address: PO Box 882, Gaffney, South Carolina. 29342 Email:  contact@daisyoutdoor.com Phone: 864-777-4467 Daisy Outdoor Advertising Co operates an out of home plant with 199 faces in 8 counties in upstate South Carolina.  The company is an IBO Market Club affiliate. […]

Ashley Amoroso on building structures to withstand storms and priorities for next year.

On Tuesday Ashley Amoroso talked about Coastal Outdoor’s rebrand and website redesign.  Today she talks about designing structures to withstand storms and priorities for next year. How do you design signs differently in the storm prone South Carolina market? Any new structures built along our coastline are designed to withstand […]

Talon and Havas Launch Real Estate Campaign in Times Square

Talon America and Havas Media Group today unveiled a novel, strategic, out-of-home (OOH) campaign for The National Association of REALTORS® (NAR) in Times Square, New York. NAR’s OOH campaign showcases its 2021 Good Neighbor Award winners, recognizing REALTORS®, members of the National Association of REALTORS®, who have made an extraordinary impact […]

Collin Huber on what to ask when you buy or replace a digital billboard

Today’s podcast guest is Collin Huber, Out of Home Advertising Market Manager for Daktronics.  Collin talks about what to ask when you buy or replace a digital billboard and why mils matter. Here are the highlights What are some questions digital billboard buyers overlook? From a product perspective it’s important […]

Kristy Vivian Joins Intermx

Intermx, a leading location data and platform provider, announced today that Kristy Vivian will join its team as Business Development Director. Intermx is a dominant provider of location and human mobility intelligence solutions for the out-of-home advertising industry (OOH) in the United States. Their client profiles also include travel and […]

Sorel Taps Adgile for Relaunch

It has been a 500 years journey, but Jackie Summers and his high-powered marketing team, backed by spirits Industry influencer Fawn Weaver of Uncle Nearest Whisky fame, are pleased to announce the re-launch of Sorel. Sorel is a cool crisp liqueur based on the Caribbean hibiscus plant. Beautiful in color, […]