GRAND RAPIDS, MICH — Midwest advertising agency Extra Credit Projects (ECP) for client Guiding Light, are using traditional outdoor advertising in an untraditional way this giving season. Drawing attention to the ever-growing homelessness problem in Grand Rapids, the billboard, which can be seen driving south on US-131 in downtown Grand Rapids, […]
The non-profit Foundation for a Better Life has issued its latest lineup of billboards promoting positive values. You can order printed materials and/or download digital billboards at: www.passiton.oohforgood.com As with all previous campaigns, PassItOn® will provide, and at no cost to you, standard bulletin, poster, and bus shelter/mall kiosk materials in […]
Company: Dangerfield Outdoor Markets: Georgia Headquarters: 245 University Avenue SW, Atlanta, GA 30315 Phone: 404-418-8417 Dangerfield Outdoor operates a billboard plant with 5 static faces and 1 digital face in Atlanta, Georgia. Two of the faces are 20 by 60, 2 of the faces are 19 by 48 and two of the faces are […]
Clear Channel Outdoor stock rose 8% yesterday after the company announced it will consider selling their European business. Clear Channel Outdoor also increased fourth quarter 2021 revenue guidance. It raised fourth quarter revenue growth by 2%. Fourth quarter consolidated revenues are projected to grow 39-42% and return to pre-covid levels. […]
A US District Court Judge for the Southern District of Indiana ruled yesterday in favor of GEFT Outdoor in its case versus the City of Evansville. GEFT sued Evansville after being denied a variance request to construct a digital billboard. Here are links to the Court’s Entry on Cross Motions […]
Atlanta, GA – December 13, 2021 – Intersection, an experience-driven out-of-home media and technology company, today announced it has been awarded an exclusive 10-year contract to sell bus, rail and station advertising with the Metropolitan Atlanta Rapid Transit Authority (MARTA). Through the agreement, Intersection will bring its suite of static […]
By Kevin Gephart A reader asked me for some strategies to grow sales in 2022. I appreciate their understanding of 2022 sales not hinging on external forces, but rather on developing and executing their own plan. How to grow sales is a big question that can pivot on one astoundingly […]
The events of the last couple of years have driven the buy side in the OOH Industry to ask questions and demand results from media owners who want to get to the front of the line with campaign placements. A recent article by Anna Bager, CEO of OAAA, “Smooth Sailing […]
Last week we polled Billboard Insider readers on out of home sales commissions. Almost two-thirds of our readers want to be paid based on out of home billings. As the owner of a small out of home company, Billboard Insider prefers to pay sales commissions on collections, not on billings. […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
