Last week Dan Nausley talked about why the out of home industry needs to adapt. Today he discusses the mistakes sales reps make when selling out of home. Dan, you operate the OOH Sales Mastery Class. What are some mistakes which out of home sales reps make? Often they are […]
Company: Digivision Markets: Louisiana Address: 4830 Line Avenue, Suite 185, Shreveport, Louisiana, 71006 Email: bennett@digivisionbillboards.com Phone: 1-318-459-9020 Digivision operates digital billboards in Shreveport and Bossier City, Louisiana. The firm was founded by Bennett Rinaudo in 2017. The firm has fourteen digital billboards networked together with plans to build four more […]
Greenville, OH – Dec 20, 2021, Huntington Billboards, an owner, and operator of outdoor advertising signs throughout the Midwest, announced today that it has acquired certain assets of Giesken Outdoor Advertising. Giesken Outdoor operates a billboard plant in Northwest Ohio, with both digital and static billboards. Tom Giesken started the […]
Miami Beach, FL / December 21, 2021– New research from Alfi (NASDAQ:ALF), an AI enterprise SaaS advertising platform, reveals that 61% of senior advertising executives strongly believe Digital out of Home (DOOH) advertising is the most effective way to reach young, consumers who are tech-savvy, highly social, and on-the-go, therefore […]
By Javier Ortega, Marketing Coordinator, SignBird When you imagine a picture of a billboard, what do you see? A rectangle with your company’s artwork? Some metal beams holding it up? Maybe some lights if you are imagining it at night? While that is technically an image of a billboard, is […]
WASHINGTON D.C. (December 20, 2021) – The lineup of distinguished jurors has been announced for the 2022 OBIE Awards, the oldest and most prestigious honors for creative excellence in out of home advertising design. This year marks the 80th anniversary of the awards program from the Out of Home Advertising […]
The roadside billboard business has put covid in the rear view mirror. Street furniture and transit are recovering but still down. Place-based lags. That’s apparent when you parse the US out of home industry by format as reported by the OAAA. This chart shows the third quarter 2021 performance of […]
Former Senator Johnny Isakson, R-GA, died at home in Atlanta on Sunday, December 19. He was 76. Isakson, who resigned from the US Senate at the end of 2019 citing health concerns, liked to share billboard images on his social media accounts. Here are examples: Praising OOH creativity / The […]
Several Billboard Insider readers disagreed with our post last week suggesting commissions should be based on collections. An out of home founder says this: “Commissions should be paid upon billing, and not time of sale or at collection. A good comp plan provides instant gratification. When an AE sells last minute […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
