Do it outdoors Media executes Yves Saint Laurent’s bold out-of-home market domination campaign for their newest men’s fragrance, MYSLF in NYC. Yves Saint Laurent’s latest men’s fragrance, ‘MYSLF’, captivated New Yorkers through an ambitious Out-of-Home (OOH) multi-channel market engagement strategy. Orchestrated by the dynamic do it outdoors team, this campaign […]
Omnicom Media Group Singapore CEO Chloe Neo is to be a keynote speaker at the World Out of Home Organization’s forthcoming Asia Forum in Bali, Indonesia from November 1-3. Neo, has held a number of senior media posts with a myriad of National, regional and global businesses in markets such […]
By Neil Bell, Founder, New South Outdoor, LLC. As a billboard operator trying to grow my business, I juggle multiple tasks every day and not every aspect receives proper attention. There are, however, key aspects of my business I never overlook. Here are the 5 metrics that I certain to […]
Clear Channel Stock increased 14% during the third quarter of 2023 versus a 1.5% decline for the S&P 500. An investor group which includes Artie Moreno, SunChase (e.g William Pope) and Verde (think Ernie Garcia) bought more shares of Clear Channel Outdoor during the quarter. At 9/28/23 their investment […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: CR signs Markets: Iowa Address: 4701 1st Avenue SE, Suite 11, Cedar Rapids, Iowa 52402 Email: aaron@crsignsinc.com Phone: 319-826-3608 CR Signs operates 9 billboard locations having 3 digital faces and 14 static faces in Iowa. The billboards are located in the Dubuque and Cedar Rapids markets. In addition to […]
Washington D.C., Sept. 28, 2023 — The Securities and Exchange Commission today announced that Clear Channel Outdoor Holdings Inc. agreed to pay more than $26 million to resolve charges that it bribed Chinese government officials to obtain outdoor advertising contracts in violation of the Foreign Corrupt Practices Act (FCPA). The […]
Company: Cooper Outdoor Markets: Texas, Southern Coast, Southeast of San Antonio. Headquarters: 115 Waco, Corpus Christi, Texas, 78401 Phone: 361-882-3088 Email: coopersales@cooperoutdoor.com Cooper Outdoor is a locally owned and operated family business which was founded in 1981. The company has Over 400 billboard locations in the following Texas counties: Aransas Bee Jim Wells Kendall Kleberg […]
The US out of home industry grew 2% during the second quarter of 2023 according the the OAAA. Here’s the data by out of home sector. Transit grew 6%. Roadside billboards grew 2%. Street furniture declined 1%. Digital place based declined by 1%. Remote work is impacting street furniture and […]
Billboard attorney Michael Galasso of Robbins, Kelly, Patterson & Tucker tells Billboard Insider that amortization conflicts with Ohio state law: I read with interest the Billboard Insider article on Bloomington’s amortization ordinance and reader comments regarding the application of Indiana’s just compensation statute. I would also point out that, in […]
