WASHINGTON D.C. (December 9, 2021) – The Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire out of home (OOH) advertising industry, today announced the winners of its Annual OOH Media Plan of the Year Awards. This year’s OOH Media Plan of the Year went to Clorox for its “Safer Today Alliance” campaign, in which the company partnered with leaders in health and wellness to help promote confidence among consumers who were returning to public spaces for the first time since COVID-19.
Clorox targeted audiences in transit hubs and airports in the Spring of 2021, just as people were cautiously beginning to re-emerge from their homes in large numbers. As two of the venues where anxiety levels were especially high during the pandemic, transit hubs and airports were a natural place for out of home targeting. The campaign was featured in markets that rely heavily on mass transit, including NYC, Chicago and Philadelphia, and airports across the country such as Dallas Love Field, Denver International, Dulles, JFK, LAX, SFO and others.
Other 2021 award winning campaigns include:
Gold Award Winners
- Westerra Credit Union – Financial, Banks and Credit Unions
- General Mills, Nature Valley
- JetBlue Card, Jet Blue and Barclays Consumer Bank
- Varo Bank, NA
- Stellantis, Jeep Wrangler 4xe
Silver Award Winners
- Facebook Company, Facebook
- Zero Motorcycles ExperienceElectricTour
- Degree, Unilever
- BounceCurl.com
“The pandemic has been one of the most challenging times any of us have lived through, and this year’s winning campaign did a beautiful job of building confidence back up and putting people at ease,” said Anna Bager, President and CEO, OAAA. “It shows yet again the power of OOH and DOOH advertising to tap into the emotional fabric of society and promote positive messages of change. All of this year’s honorees should be proud of the work they’ve done to inspire consumers and continue to elevate the industry, no matter the circumstances.”
“We are honored to be named as this year’s OAAA Media Plan of the Year winner and are immensely proud of the role this campaign played in helping provide assurance to consumers during this unprecedented time,” said Matthew King, Associate Director of Brand Engagement, Clorox. “OAAA recognition continues to be a motivating force for creativity and innovation in the OOH and DOOH field.”
Winners of the OAAA Media Plan of the Year awards were chosen by a prestigious jury, which included:
- Denise Levine, Chief Revenue Officer, Branded Cities
- Christine Lustig, Lead, Audio/OOH/Print Investment, Facebook
- Tom Perog, Head of U.S. Operations, Enhance Outdoor
- Marcus Pratt, Vice President, Insights and Technology, Mediasmith, Inc.
- Amy Ward, Executive Vice President, Media Works
For more details on the winners and award program, please go to (INSERT URL).
About the OAAA
The Out of Home Advertising Association of America (OAAA) is the national trade association for the entire out of home (OOH) advertising industry. OAAA represents more than 800 members, including leading media companies, advertisers, agencies, ad-tech providers, and suppliers which comprise over 90 percent of the industry. OOH media includes billboards, street furniture, transit, place-based media, and digital formats (DOOH) across every sector of the channel. OAAA is the unifying voice for the industry, the authoritative thought leader, and the passionate advocate for advancing OOH advertising in the United States. The legislative unit of OAAA advocates for the responsible growth of OOH with federal, state, and local government. OAAA-member media companies generously donate over $500 million in public service advertising annually. Founded in 1891, OAAA is headquartered in Washington, DC with offices in New York City. For more information, please visit oaaa.org.
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