A rising tide lifted all out of home sectors in 2021. Here are the 2021 annual US revenue figures broken down by sector. Street furniture revenue grew 43% in 2021, followed by billboards (up 17%), transit (up 11%) and place-based (up 3%). Roadside billboards have recovered and are […]
Here’s a chart showing the impact of covid on US out of home revenues by sector. Billboards were down the least and have come back the fastest. Place based and transit fell farther and have yet to fully recover. Change in US Out of Home Revenues by Industry Sector Billboards […]
Intersection’s Chief Revenue Officer Michael Rosen talked with Billboard Insider about how transit advertising is recovering from covid. What do we know about transit ridership and how it is recovering from Covid-19? Cities are seeing a recovery at a rapid pace as weather turns warmer, vaccinations increase and new guidelines […]
New York, NY – March 1, 2021 – Intersection, the leading smart cities media and technology company, has announced the launch of Bus Campaign Measurement, a first-of-its-kind program tailored to deliver ROI metrics specific to bus media. In a partnership with StreetMetrics, the leading measurement and analytics company specializing in […]
Boston, MA – Intersection, the leading smart cities media and technology company, today announced that it has been awarded an exclusive seven-year contract with the Massachusetts Bay Transportation Authority (MBTA) to manage its bus shelters and street furniture fleet across the Boston metropolitan area. As part of the partnership, Intersection […]
NEW YORK, Feb. 17, 2021 /PRNewswire/ — Mesmerize, a national leader in transit, point of care, and place-based out-of-home advertising, announced today the expansion of its transit advertising portfolio with a new partnership with Citilink in Ft. Wayne, Indiana. The agreement provides Mesmerize the exclusive sales of exterior and interior transit advertising on over […]
Insider is a fan of MIT-educated data scientist Youyang Gu. His work suggests that the US will reach covid herd immunity and we will return to normal by mid summer. Look at these two charts. The number of daily new US covid infections has dropped since December 24 and […]
NEW YORK, Jan. 28, 2021 /PRNewswire/ — Mesmerize (www.mesmerize.com), a national leader in transit, point of care, and place-based out-of-home advertising, announced today the expansion of its transit advertising portfolio with a new partnership with METRO of Kalamazoo, Michigan. The agreement provides Mesmerize the exclusive sales of exterior and interior transit advertising on 46 fixed-route […]
There’s a lot of sky is falling talk about the coronavirus. Traffic counts are down 30-60% in Washington State. Transit ridership is down by an average of 64% according Transit to app. Insider is concerned and sheltering in place. He lives 2 miles from the Kirkland Life Care Center where […]
JCDecaux delivered record 2019 results but said it expects first quarter 2020 revenues to decline 10% due to the conoravirus. Here are the results from the 2019 earnings release. Adjusted revenue increased by 7.5% to 3,890 euros in 2019 due to strong growth in digital advertising. CEO Jean-Francois Decaux said […]
