Company: Mackay Advertising Market: Texas Headquarters: 301 West Vickery Boulevard, Fort Worth, Texas 76104 Phone: 817-877-1866 Email: Teresa@MackayAdvertising.com Mackay Advertising operates billboards and is the exclusive provider of transit advertising in Fort Worth, Texas. The firm was started in 1985 and places ads on billboards, buses, bus shelters and bus […]
Montrose,CO,– – Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), and a subsidiary of iHeartMedia Inc., today announced that the Montrose Regional Airport (MTJ) has awarded it a five-year contract with a five-year extension option to provide a cutting edge digital media program. The new advertising network will allow […]
SEATTLE — (April 20, 2017) — Intersection, the urban innovation company at the forefront of transforming the way information is shared in cities, transit systems, and airports across the country, today announced an extension of its advertising partnership with the Seattle-based King County Metro Transit system for an additional two years. King […]
Lamar Advertising Company Expands Transit Advertising Coverage in Sacramento on Regional Transit Light Rail Trains Lamar launches first light rail advertising program in Sacramento since 1997 Sacramento, CA – February 28, 2017 – Local, regional and national brands will have more transit advertising opportunities to reach consumers in Sacramento this year, thanks to the […]
NEW YORK, Feb. 23, 2017 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) announced today the first implementation of its ON Smart Media platform with the Massachusetts Bay Transportation Authority (MBTA), deploying eight digital Liveboards at Copley Station. Live Nation, Boston Ballet, and Experience Kissimmee are the launch advertisers, promoting upcoming […]
Insider found this encouraging news on the effectiveness of transit advertising in a Linked In post by Jason Cotterrell, Managing Director of Exterion Media UK. A recent study we conducted with Bournemouth University and Cog Research – The Engagement Zone – using skin conductance response and eye tracking tests on […]
By Ken Klein, Executive Vice President, Government Affairs OAAA. The edgy election produced big outcomes for the $7 billion out of home (OOH) industry. Transit Won Big Commuters worried about congestion voted to tax themselves for local transportation projects. Not all transit ballot measures passed, such as a regional proposal […]
NEW YORK, Sept. 20, 2016 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home media companies in North America, announced today that the board of the Massachusetts Bay Transportation Authority (the “MBTA”) has, subject to a definitive agreement, granted OUTFRONT Media the right to advertise on the […]
Forbes published an article on outdoor and transit advertising titled What’s the Opposite of Digital Advertising? Hint: It’s Artisanal and Its Wheels Go Round ‘N Round. Forbes articulates the outdoor value proposition: “Always on, viewable and cannot be turned off, skipped or fast-forwarded.” A reasonable cost ($3.45 CPM for transit […]
Two new transit/airport advertising deals have been announced. Clear Channel Outdoor has signed a 10 year agreement to take over Minneapolis Airport advertising from JCDecaux. Clear Channel previously sold ads in Terminal G while JCDecaux sold ads in the rest of the airport. At the end of July Clear Channel will […]
