Insider pointed out last week that Lamar has a higher market cap than Outfront and Clear Channel Outdoor because it is less reliant on short term transit and airport advertising contracts and less reliant on international revenues. Here’s a chart showing the dependence of Outfront Media, Clear Channel Outdoor and […]
Insider wants to thank Brad Thomas of Seeking Alpha for allowing us to reprint his articles on the outdoor industry. Brad is a research analyst and he currently writes weekly for Forbes and Seeking Alpha where he maintains research on many publicly-listed REITs. In addition, he is the Editor of […]
Insider’s road trip continues in Paris. There are few large static billboards downtown but the wide walkways allow for smaller signs and many creative ways to display. Here’s a rare spectacular and one of the many small posters. Transit advertising is big because people depend on the Paris Metro. Lots […]
Company: Mackay Advertising Market: Texas Headquarters: 301 West Vickery Boulevard, Fort Worth, Texas 76104 Phone: 817-877-1866 Email: Teresa@MackayAdvertising.com Mackay Advertising operates billboards and is the exclusive provider of transit advertising in Fort Worth, Texas. The firm was started in 1985 and places ads on billboards, buses, bus shelters and bus […]
Montrose,CO,– – Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), and a subsidiary of iHeartMedia Inc., today announced that the Montrose Regional Airport (MTJ) has awarded it a five-year contract with a five-year extension option to provide a cutting edge digital media program. The new advertising network will allow […]
SEATTLE — (April 20, 2017) — Intersection, the urban innovation company at the forefront of transforming the way information is shared in cities, transit systems, and airports across the country, today announced an extension of its advertising partnership with the Seattle-based King County Metro Transit system for an additional two years. King […]
Lamar Advertising Company Expands Transit Advertising Coverage in Sacramento on Regional Transit Light Rail Trains Lamar launches first light rail advertising program in Sacramento since 1997 Sacramento, CA – February 28, 2017 – Local, regional and national brands will have more transit advertising opportunities to reach consumers in Sacramento this year, thanks to the […]
NEW YORK, Feb. 23, 2017 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) announced today the first implementation of its ON Smart Media platform with the Massachusetts Bay Transportation Authority (MBTA), deploying eight digital Liveboards at Copley Station. Live Nation, Boston Ballet, and Experience Kissimmee are the launch advertisers, promoting upcoming […]
Insider found this encouraging news on the effectiveness of transit advertising in a Linked In post by Jason Cotterrell, Managing Director of Exterion Media UK. A recent study we conducted with Bournemouth University and Cog Research – The Engagement Zone – using skin conductance response and eye tracking tests on […]
By Ken Klein, Executive Vice President, Government Affairs OAAA. The edgy election produced big outcomes for the $7 billion out of home (OOH) industry. Transit Won Big Commuters worried about congestion voted to tax themselves for local transportation projects. Not all transit ballot measures passed, such as a regional proposal […]
