Rob Schutz, co-founder and CRO for Ro, the healthcare startup, was interviewed last week on the Making Marketing podcast. He likes out of home although Insider thinks he takes too limited a view of out of home’s capabilities. Shutz’s comments are at the 16 minute mark of the 32 minute […]
NEW YORK, Jan. 3, 2019 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) connects brands and consumers in a majority of the top 10 transit systems in the U.S. by population. Having won or extended major transit advertising contracts in New York, Los Angeles and San Francisco in the past year, OUTFRONT has added […]
With permission from OAAA. A growing number of transit systems are signing deals for audio ads and text-scroll messaging as new sources of non-fare revenue. The sales pitch is similar to other out of home platforms: low cost-per-thousand (CPM) rates for ads that target hard-to-reach mobile consumers. In November, Metro […]
By Ken Klein, OAAA Executive Vice President, Government Affairs Rain from Hurricane Florence closed my entrance to Washington, DC’s Metro system (September 18). At another entrance — unblocked by standing water — I picked up a free newspaper with this sobering headline: “Behind Metro’s diving ridership: A millennial exodus.” […]
Creative Outdoor operates a plant of 10,000 pieces of street furniture and bus benches around the US and Canada. David Gray is the firm’s President. Insider talked with Gray about the street furniture business. David, how did you get into the out of home business? I was fresh out of […]
Free Speech Challenge in Philly Another major transit system faces a First Amendment challenge to restrictions on controversial advertising. On May 2, the Center for Investigative Reporting sued the Southeastern Pennsylvania Transportation Authority (SEPTA), which had rejected the Center’s application as political issue-based advertising. The plaintiff, based in California, is […]
Mass Transit Magazine has an article by Intersection’s Jeff Maki on Intersection’s partnership with transit authorities to use digital displays in MTA subway stations for interactive wayfinding and to provide arrival information. Location based advertising is coming to transit ads as well as conventional billboards. The Times of London has […]
Insider pointed out last week that Lamar has a higher market cap than Outfront and Clear Channel Outdoor because it is less reliant on short term transit and airport advertising contracts and less reliant on international revenues. Here’s a chart showing the dependence of Outfront Media, Clear Channel Outdoor and […]
Insider wants to thank Brad Thomas of Seeking Alpha for allowing us to reprint his articles on the outdoor industry. Brad is a research analyst and he currently writes weekly for Forbes and Seeking Alpha where he maintains research on many publicly-listed REITs. In addition, he is the Editor of […]
Insider’s road trip continues in Paris. There are few large static billboards downtown but the wide walkways allow for smaller signs and many creative ways to display. Here’s a rare spectacular and one of the many small posters. Transit advertising is big because people depend on the Paris Metro. Lots […]
