Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer recommends how to improve the ad. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder […]
Tag: out of home creative
Rate This Board By Greg Callaham
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
Rate This Board by Out of Home Creative
Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer recommends how to improve the ad. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder […]
Proof that Spec Art Sells
By Melody Roberts, Out of Home Creative. I was commissioned in May by Benchmark Outdoor to design spec artwork for a prospective client, Schlitterbahn water park. To enhance the sell, the spec art was going to be submitted in the IBOUSA/Soft Signs 3D creative contest with first-place awarded a complimentary 3D […]
Rate This Board by Out of Home Creative
Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer recommends how to improve the ad. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer […]
Adam Owen on the 50:40:10 Rule
By Adam Owen, Owen Design Company. Whenever setting up your board, try to keep this simple ratio in mind. 50% image…40% call to action…10% information. A picture is worth 1,000 words so make sure it gets a dominant role in the art. Make your call to action simple and concise. […]
Rate This Board by Out of Home Creative
Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer recommends how to improve the ad. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designerand founder […]
Rate This Board by Out of Home Creative
Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer recommends how to improve the ad. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder […]
IBOUSA Creative Challenge Winners
Here are the top three winning entries to the IBOUSA 1st annual creative challenge. 1st place. Schlitterbahan Water Park. Designed by Melody Roberts with Out of Home Creative. Submitted by Landon Jennings Benchmark Outdoor. Roberts tells Insider: “When Benchmark Outdoor commissioned me to design Schlitterbahn Water Park & Resort, they […]
Rate This Board by Greg Callaham
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]